Health, Indulgence, Expediency Are Key to Growth in the Dairy Products Market, According to a New Report by Global Industry Analysts

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Rising average annual incomes, exotic flavor mixes, health and wellness concerns, and increased exposure to western lifestyle and eating habits together amplify the sales of dairy products. Launch of innovative dairy products such as vitamin-enriched, organic and convenience/snack foods will continue to propel sales.

Dairy Products: A Global Outlook

The dairy products market is experiencing sturdy growth driven by an onrush of new products intended to meet the demands of both health-conscious consumers and indulgence-seekers. Future market expansion is based on unique flavor and ingredient combinations, novel packaging and pack formats, and aggressive marketing. Asia-Pacific is expected to offer best prospects for expansion of dairy markets due to good economic growth and greater purchasing power of consumer.

Manufacturers are expected to continue to deliver stronger and wider product assortments including value-added, functional, convenient, ready-to-eat dairy products targeted to dieters to match busy lifestyles of consumers. Rising health awareness is expected to provide growth opportunities for participants touting 'lite', low fat, no fat or sugar free claims of their products. Dairy products market is also benefiting due to the spread of established retailers and creative distribution streams such as shopping centers, service stations, vending machines and other establishments. Internet has also become a significant source of marketing dairy products, apart from home delivery of packaged and durable products.

The healthy image of drinking milk is driving the world market for milk comprising natural and organic milk as well as milk fortified with healthful ingredients. Milk served in smaller and convenient reusable bottles, and tastier flavors will boost the otherwise indolent plain fluid milk market.

Largest number of new product introductions has been witnessed in the ice cream sector since 2006. Ice creams are particularly popular among children and young adults and have become more commonly purchased for at-home consumption as part of regular grocery by urban households. Growth in the ice cream market will continue to be fueled by new flavor introductions, increased emphasis on premium products, development of niche segments, such as low-fat ice cream, advancement in production and processing technologies such as low-temperature freezing/blending technology, and marketing muscle of participants. Though summer remains the peak time for ice cream sales, consumption patterns are changing as manufacturers promote their products as a year-round treat.

Dairy products such as yogurts are flourishing partly based on their freshness and nutrition appeal to consumers seeking healthy foods. During recent years, manufacturers had launched yogurt products with added nutrients to increase product popularity, particularly among health conscious consumers. Probiotic yogurt, with added health benefits is most popular among consumers.

The report titled "Dairy Products: A Global Outlook", published by Global Industry Analysts Inc, provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report provides an aerial view of the dairy products industry, insightful reviews on noteworthy market trends, and significant growth drivers & stimulants, key segments, and recent industry/corporate developments. The regional markets briefly summarized to provide a broad picture of the current, and emerging scenario include, among the many, the US, Canada, Japan, Czech Republic, and France. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 539 companies worldwide.

For more details about this research report, please visit
http://www.strategyr.com/Dairy_Products_Industry_Market_Report.asp

About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world's largest market research publishers. The company employs more than 700 people worldwide and publishes more than 880 full-scale research reports each year. Additionally, the company also offers a range of more than 60,000 smaller research products including company reports, market trend reports and industry reports encompassing all major industries worldwide.

Global Industry Analysts, Inc.
Telephone 408-528-9966
Fax 408-528-9977
Email press@StrategyR.com
Web Site http://www.StrategyR.com

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