Dallas Museum of Art’s Late Night Program Celebrates Eight Years of Friday Nightlife in Dallas with Its New YouTube Video

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The Dallas Museum of Art is celebrating eight years of its Late Night program with the release of a new video that gives fans a closer look at the event.

The release of our YouTube video on Late Night will give people a closer look at the experiences offered during Late Nights that are designed to connect art and people.

What goes on behind the scenes when the sun goes down and the clock edges toward midnight at the Dallas Museum of Art's Late Night program on the third Friday of the month? Who puts together the eclectic, innovative mix of live music, performances, readings, film screenings, and family-themed special events that have helped the DMA put its unique stamp on Friday nightlife in Dallas?

People can see for themselves on a new YouTube video that takes them inside Late Nights, now in its eighth year at the Museum. The video, whose debut coincides with the anniversary of the program, includes interviews with DMA volunteers who help stage the events and fans who recount their favorite Late Night activities—such as Showdown at the Space Bar, where visitors are given just minutes to create a work of art, and programs tied to the Center for Creative Connections, the Museum's interactive arts environment.

Visitors can see the YouTube video here: http://www.youtube.com/watch?v=XkZK-A0fxFs.

“We are extremely pleased by the success of Late Nights at the Dallas Museum of Art over the past eight years,” said Judy Conner, Chief Marketing and Communications Officer at the Dallas Museum of Art. “The release of our YouTube video on Late Night will give people a closer look at the experiences offered during Late Nights that are designed to connect art and people. We hope to excite new audiences about our program and the DMA.”

Late Nights at the Dallas Museum of Art began in January 2004 after the overwhelming positive public response to the Museum's 100 Hour Centennial Celebration in 2003. During this event, the Museum remained open for 100 continuous hours in honor of the DMA's 100-year anniversary. More than 45,000 people attended this five-day event, which featured nonstop program offerings such as insomniac tours, concerts, performances, films, family activities, and more.

Today, Late Nights is offered every third Friday of the month, when the Museum remains open until midnight. The average attendance at each event ranges from 3,000 to 5,000 visitors. Late Nights has become the Museum’s signature event, showcasing the hundreds of experiences with art that visitors to the DMA can have.

The Dallas Museum of Art’s presence in social media is a large contributor to the success of Late Nights. Hundreds of visits come to the Museum’s website from Facebook and Twitter every month to get more information on the Late Night program. Specific events at Late Nights are designed to get people involved in social media, such as a Twitter scavenger hunt, where players follow clues to earn prizes.

The Late Night video is one of six to be released about the Museum on YouTube over the next several months.

Late Nights is just one of many programs and events scheduled at the Museum each month. In March the Museum hosts a free Family Celebration, where kids of all ages can participate in a variety of family-friendly activities, including sketching in the galleries and tours of the collections. The Museum also has special family activities set for Spring Break.

About the Dallas Museum of Art
Located in the vibrant Arts District of downtown Dallas, Texas, the Dallas Museum of Art (DMA) ranks among the leading art institutions in the country and is distinguished by its innovative exhibitions and groundbreaking educational programs. At the heart of the Museum and its programs are its global collections, which encompass more than 24,000 works and span 5,000 years of history, representing a full range of world cultures. Established in 1903, the Museum welcomes approximately 600,000 visitors annually and acts as a catalyst for community creativity, engaging people of all ages and backgrounds with a diverse spectrum of programming, from exhibitions and lectures to concerts, literary readings, and dramatic and dance presentations.

The Dallas Museum of Art is supported in part by the generosity of Museum members and donors and by the citizens of Dallas through the City of Dallas/Office of Cultural Affairs and the Texas Commission on the Arts.

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