Dallas, TX (PRWEB) February 19, 2013
KeyRelevance, a Dallas based search marketing agency, today announced that their President, Christine Churchill, has been selected to speak at the Search Marketing Expo West (SMX West) Conference in San Jose, CA March 11-14, 2013.
In her Day One solo presentation, “Keyword Research and Copywriting for Success,” Christine will share her extensive expertise and experience in a boot camp on how to find the right keywords searchers are using to find relevant material online. She will also provide tips and tools that help marketers develop exceptional content for web pages. Along with finding the right keywords, and the right content, attendees will learn how to combine both to create a truly user-friendly experience – designed to increase conversions.
Christine Churchill explains, "Keyword research is the critical first step for all online marketing. If you target terms people don't use, no one will find your content. You can have the best content in the world, but if you use insider jargon instead of the terms people put in the search box, your content won't be found. In the boot camp session, I'll be walking through the keyword research process and then I'll be showing how to best use the term in your online content."
In her Day Three presentation, Christine will be featured on a panel titled “Advanced Bullseye Keyword Research Tactics.” Christine will share techniques to help find the keyword opportunities competitors are overlooking. Going beyond the Google Keyword Tool and digging into other opportunities can give web marketers a boost over their competition.
Joining Christine at SMX West this year will be KeyRelevance's Director of Online Marketing Services, Carrie Hill, who will participate on the panel titled “Schema 101 – Why the New Meta Data Matters” on Day Two of the conference. The semantic web is a hot topic these days and taking advantage of micro-formatting and schema protocols can help search engines better understand the page content. Carrie's presentation will cover how even the smallest blogger can succeed with data markup using Schema.org conventions.
Billed as one of the premier Search Engine Marketing conferences, SMX West offers three days of top flight search marketing information designed for all marketers from novice to advanced. Featuring five concurrent tracks spaced over three full days, the information is designed to cover topics including Search Engine Optimization, Paid Advertising, Social Media, and Mobile Search.
KeyRelevance is a full service search engine marketing company based in Dallas, Texas that offers search engine optimization consulting, pay per click (PPC) management, social media marketing, blog optimization, conversion and usability enhancements, analytics, and online public relations. KeyRelevance's highly experienced staff plus proprietary tools and technologies help clients achieve their online marketing goals.
For more information about KeyRelevance, visit their web site at http://www.keyrelevance.com or call (972) 429-1222. Read the company’s blog at http://www.SEMClubhouse.com, follow KeyRelevance on Facebook at https://www.facebook.com/KeyRelevance.Marketing or connect with them on LinkedIn at http://www.linkedin.com/company/keyrelevance.