Despite initial doubts, I went through with it and am now contemplating a full time career in the rap business
(PRWEB UK) 13 March 2012
Danbro, the award winning firm of accountants & umbrella company provider for contractors are set to release a rap single & video – ‘I’ve got 99 problems but tax isn’t one’.
It was during a recent meeting with Stefan Cardwell and Managing Director Damian Broughton that the idea was conceived. The initial focus was on making potential improvements to the company website http://www.danbro.co.uk, however in further discussions it became apparent that a radical shift in the company’s online marketing was needed. It was at this moment that Damian Broughton suggested that perhaps something ‘hip’ would be more effective in capturing the imaginations of the masses within the accounting industry.
Whilst accountancy and rap may be viewed as incompatible on first glance, Danbro hopes that its rap video will help to establish its brand online. The specialist contractor accountants are constantly looking for innovative ways to brighten up what they do, as they feel the accountancy industry can seem dull to the outsider. With the possibility that their video could go viral, they have taken the opportunity to showcase some of the best talent in the company. Payroll Technician turned rap artist Stefan Cardwell was sceptical faced with the prospect of rapping:
“Despite initial doubts, I went through with it and am now contemplating a full time career in the rap business”.
With a wealth of information available on the internet companies are continuously under pressure to think of innovative ways to interact with, and engage their target audience online. Cisco Systems has even predicted that by 2013 90% of all internet traffic will be video. Such developments have played a crucial role in re-assessment of Danbro’s marketing strategy going forward with more engaging online projects already in the pipeline.
The rap single is set to be released on the 21st March on Danbro's website. The trailer for the music video can be viewed on the Danbro website.
About Danbro Ltd
Danbro are the UK’s leading firm of contractor accountants. They are a PAYE umbrella company and a limited company providing accountancy services that aim to maximise the net take home pay of contract, freelance and temporary workers.
The firm were crowned winners of ‘Business of the Year’ & ‘Employer of the Year’ at the 2011 BIBA awards and were also nominated finalists at the British Accountancy Awards for North West’s Independent firm of the year 2011.
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Call: 0800 731 3178