New Consumer Education Effort Helps Families Save Money : Uniroyal® Tire and Family-Savings Expert Offer Free Advice, eBooks and Videos

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As gas and food prices continue to rise, more and more families are struggling just to make ends meet. To address these concerns, Uniroyal® Tire has partnered with consumer advocate and family-savings expert Kimberly Danger to help educate Americans on easy ways to keep more money in their wallets. Working together, the pair will offer a year-long series of advice, eBooks and instructional videos; all are available for free on

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I'm excited about this campaign because Uniroyal and I share some very common goals

A series of four eBooks and 14 videos featuring Danger will be offered to the public throughout 2008. Topics include: "Starting the Year Off Right," comprehensive advice for organizing your home and finances; "Hit the Road for Less," creative ideas for a fun and affordable family road trip; "Shopping and Cooking Efficiently," quick and easy ways to keep your family fed for less; and "Holiday Savings," holiday entertainment, crafts and gift-giving for less. Danger will also be conducting television, print and radio interviews nationwide to help spread the word on her cost-cutting tips.

"I'm excited about this campaign because Uniroyal and I share some very common goals," said Danger. "We both want to help families save time and money so their lives will be a little bit easier. Together, our goal is to help people become smart consumers so they can focus their money and energy on the things they value most."

Uniroyal created the "More Mileage for Your Money" campaign in 2006 with a focus on helping consumers combat rising gas costs and other automotive-related expenses. With the assistance of Danger, the public service campaign has now expanded to include advice on a variety of other key budgetary items, as well as time management issues.

"This campaign is a logical extension of Uniroyal's mission to provide good quality, affordable tires to drivers everywhere," said Kaz Holley, Uniroyal® brand director. "In partnering with Danger we want to help families get the most value out of their purchases in many areas, not just tires."

About Kimberly Danger:

Danger is the founder of, one of the nation's most popular internet destinations and online forums for financially-savvy consumers, especially young moms. She is also the author of 1000 Best Baby Bargains and a feature columnist for Organize magazine. Her tips and interviews have been featured in national and local media across the country, including "Parenting," "Women's Day," "Redbook" and CBS's "The Early Show."

About Uniroyal:

Uniroyal Tire is one of the world's leading tire brands for passenger and commercial cars, pick-ups, light trucks, mini vans and sport utility vehicles. Dating back to 1892, Uniroyal Tire has developed a reputation for providing high-quality, affordable tires including its Tiger Paw® and Laredo® tire series. Uniroyal tires offer just the right combination of dependability, traction and grip in almost every weather condition, and come with one of the industry's leading warranties. Visit Uniroyal Tire online at

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Tonya Polydoroff
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