American Fiber Systems Nominated for 2008 Marketer of the Year

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AFS website selected as an AMY Finalist for Multimedia Marketing and Design.

American Fiber Systems (AFS), an Atlanta optical fiber network provider, is a finalist for the 2008 Atlanta Marketer of the Year Award. Given by the American Marketing Association Atlanta Chapter, the "AMY" awards honor marketing campaigns that build and grow business. AFS is the only telecommunications company among the nominees.

A finalist in the category of Multimedia Marketing and Website Design, AFS will be judged by an independent panel of business leaders and marketing experts. The criteria for the AMY awards include the delivery of marketing program results, the impact on business objectives, and the successful execution of marketing best practices.

"We are honored and delighted to have been chosen as a nominee for this award. So much hard work goes into what we do, and to know that it's achieving the results we were working towards is highly gratifying," said AR Brache, Vice President of Marketing, American Fiber Systems.

With this nomination, American Fiber Systems joins the ranks of industry leaders and past winners such as IBM, Home Depot and Verizon Wireless. The nomination also pays tribute to the hard work and creative talent of the team at NeboWeb, the Atlanta-based interactive marketing agency. NeboWeb delivered not only an attractive and effective site, but the message that powers American Fiber Systems, both of which have resonated with AFS's key constituencies.

"In my experience, great work comes from a combination of great clients, progressive ideas and a talented team," says Brian Easter, CEO of NeboWeb. "The AFS project certainly embodies all three."

AFS has invested in an aggressive and innovative web marketing approach in order to attract and inform customers looking for a reliable, high capacity, high bandwidth fiber networks. Seeing an opportunity to build an online presence and empower prospective customers searching for Atlanta fiber optical networks, AFS partnered with NeboWeb to build a website containing easy-to-find information and well-defined maps. This new approach was a key component of AFS's AMY award nomination.

The AMY Awards celebrate 30 companies and individuals from 10 marketing disciplines. The awards honor those who have produced results-driven marketing programs, inspired their groups toward excellence and achievement and have become "marketers who make their mark."

The 2008 AMY Awards Gala will take place on Thursday, March 27, 2008, at the Fox Theatre in Midtown Atlanta.

About American Fiber Systems
In addition to Altanta dark fiber, American Fiber Systems (AFS, provides metropolitan fiber optical networking infrastructure, dark fiber and transport services to carriers and large enterprises. AFS enables its customers to easily and reliably connect to a city's most important points of communications presence, including ILEC central offices and wire centers; CLEC PoPs; Internet Service Provider (ISP) and data center locations; Inter-exchange "carrier-hotels"; wireless providers and cable company head ends; and Fortune 1000 companies. AFS has deployed more than 1,200,000 miles of high-capacity, high-bandwidth metropolitan fiber optic cable since 2000 in several cities, including Atlanta, Ga.; Boise, Idaho; Cleveland, Ohio; Kansas City, Kans./Mo.; Las Vegas, Nev.; Minneapolis/St. Paul, Minn.; Nashville, Tenn.; Reno, Nev.; and Salt Lake City, Utah. AFS has more than 500 capacity enabled on-net buildings and supports an addressable market teledensity of more than $9 billion in annualized telecommunications services. AFS is a privately held venture-backed company. For more information, contact AR Brache, VP of Marketing, (585) 350-9006.

About NeboWeb
NeboWeb is a full service interactive marketing agency that offers a broad range of web presence solutions for large to enterprise level organizations. By delivering brilliant strategy through a dedicated and experienced team of interactive experts, NeboWeb helps clients develop and implement successful online strategies. NeboWeb's interactive marketing services range from complete interactive marketing engagements to standalone projects such as Web Design, Search Engine Optimization (SEO), Pay Per Click Management (PPC), Interactive Ad Creation, eCommerce Development, Online Public Relations and more. For more information on NeboWeb, visit or contact Kimm Lincoln at (404) 885-1201.

About the Atlanta Chapter of the American Marketing Association
As part of an international organization, which consists of 45,000 professional marketers in more than 100 countries, AMA Atlanta is the country's fourth largest chapter with more than 800 members. The Atlanta chapter is designed to provide the city's diverse marketing professionals with a network of contacts and resources, continuing education and professional advancement opportunities. Programming is divided into monthly signature luncheons, special interest group
meetings, networking mixers and the annual AMY awards, during which the Atlanta Marketer of the Year will be announced. Atlanta was named a Signature Chapter of the Year in 2003 - 2004 and garnered two Chapter Excellence awards for its communications and programming last year. To learn more, visit, or call (404) 630-4643.


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AR Brache

Kimm Lincoln
(404) 885-1201
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