Award-Winning Dash Express Now Available for Pre-Order
New GPS Leverages Two-Way Connectivity to Provide Real-Time Answers
to Drivers’ Questions in the Car
SUNNYVALE, Calif. (Business Wire EON/PRWEB ) December 17, 2007 --
News Facts
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Dash Navigation, Inc. today announced that the Dash ExpressTM,
the first Internet-connected GPS device, is now available for
pre-order at the company’s website (http://www.dash.net).
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The Dash Express will be priced at $599.99 and will include three
free months of Dash Service1.
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While the Dash Express functions as a great GPS device even
without the Dash Service, to take full advantage of the unique set
of connected features including real-time traffic information from
the Dash Driver Network, Internet Search, Send2Car and
AutoUpdates, a subscription is required.
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Consumers will have several options for subscribing to the Dash
Service:
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2 year pre-pay plan: Effectively $9.99 per month
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1 year pre-pay plan: Effectively $10.99 per month
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Month-to-month plan: $12.99/month
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The Dash Express will begin shipping in mid-to-late February
directly from www.dash.net
followed by broader retail distribution in Q2 2008.
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Quotes
“After completing a successful 2,000 unit
national road test, we’ve had tremendous
interest from consumers around the country to purchase a device,”
said Dash CEO Paul Lego. “As we ramp up our
manufacturing we’ll have limited quantities of
the Dash Express, so we want to ensure that the loyal community that has
helped us with so much real-world feedback has a way to reserve a device
first.”
“The problem with most GPS devices is they are
not intelligent. They don’t see the world the
way it really is, and they are only as good as their increasingly dated
mapping information,” said Rob Enderle,
Principal Analyst for The Enderle Group. “Dash
represents the leader of the next-generation of devices which can see,
real time, the traffic conditions around you and be updated on the fly.
So rather than routing you through traffic and road problems, Dash
routes you around it, giving you more time at your destination. This is
the core value of the Dash Express; it gives you time to do what you
want to be doing – instead of sitting in
traffic.”
Please contact Hillary Houser (hillary@sparkpr.com)
to arrange an interview and/or for additional quotes.
Product Features
While any GPS device can provide directions to get you from point A to
B, the always-connected Dash Express gives you the information you need
every day.
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Superior traffic with the Dash Driver NetworkTM:
Select your route based on up-to-the-minute traffic data that is
automatically and anonymously exchanged via the most reliable
source - other Dash devices.
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The Dash Express gathers traffic information from the Dash Driver
Network and combines it with other sources of traffic data to
provide you with the most accurate picture of what's happening on
the routes you're traveling.
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Only Dash provides traffic information for both freeways and
arterial roads.
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The Dash Express provides up to three routing options to your
destination that are based on flow rather than incident data, and
it has the ability to automatically alert you when traffic
conditions change and route you around traffic problems.
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Find virtually anything with Yahoo! Local search: Connect
to Yahoo! Local search to find unlimited points of interest -
people, places, products and services.
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Two-way connectivity gives Dash Express the ability to use Yahoo!
Local search and other Internet search sources.
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Unlike other GPS devices that come loaded with a static database
of points of interest, Dash gives you access to unlimited points
of interest based on your specific needs, and delivers key
detailed information (i.e. gas prices, movie times) to help you
select the right destination.
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Send2CarTM means no
typing required: Simply highlight an address from any Internet
browser or Microsoft Outlook and send it directly to your car.
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You can use Send2Car yourself, or have someone else send addresses
to your Dash device when you're already on the road.
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MyDash makes it even easier to personalize your Dash Express:
The MyDash portal (http://my.dash.net)
enables you to customize your Dash Express.
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Create your own lists and feeds or, if you prefer, import the
great content created by other members of the Dash Community.
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Easily send customized search buttons (i.e. LA Yoga Studios, Best
Red Sox Bars in Boston, Toddler Playgrounds in New York City)
straight to your device so you always have access to the places
you want to go.
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AutoUpdateTM means your
GPS is always up to date: Dash Express is the only GPS that
automatically and wirelessly updates software and traffic (and in
the near future - maps) using two-way connectivity. You'll always
have the latest features as soon as Dash releases them.
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Please use this link (http://blog.dash.net/)
to access the Dash Corporate blog for more information about the Dash
Express.
Multimedia Elements
Watch Dash Express Video
Demo
http://www.youtube.com/dashnavigation
Visit Dash Newsroom
http://www.dash.net/news.php
Download photos of
the Dash Express
http://www.flickr.com/photos/13583122@N05/
Download Dash Logo
http://www.flickr.com/photos/13583122@N05/
About Dash Navigation, Inc.
Dash Navigation connects people to the information that empowers them in
their cars. The company is located in Sunnyvale, Calif. and is funded by
Kleiner Perkins Caufield & Byers, Sequoia Capital, Skymoon Ventures,
Crescendo Ventures, Artis Capital and ZenShin Capital Partners. For more
information visit Dash Navigation at www.dash.net.
To subscribe to the Dash blog news feed, click
here (http://feeds.feedburner.com/DashNavigation).
Note: Dash Product and Dash Service subscription sold separately.
Other fees and taxes, including a one-time activation fee to reactivate
a deactivated Dash Product, may apply. The Dash Service and fees are
subject to change, at any time as set forth in the Dash Service
Agreement available at www.dash.net.
1 Dash purchasers will receive one
month free Dash Service at initial turn-on and two additional free
months Dash Service after registering at www.mydash.net.
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