MarketingNPV is committed to helping marketing executives improve their insight into their marketing performance. A well designed marketing dashboard is key, but without an effective delivery system, even the best dashboards will fail
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Princeton, NJ (PRWEB) March 6, 2007 —
The Dashboard Company, a leader in on-demand data visualization solutions has teamed up with MarketingNPV®, a Princeton based firm specializing in measuring marketing effectiveness. MarketingNPV is now a value-added reseller of The Dashboard Company’s VFX PlatformTM.
“MarketingNPV is committed to helping marketing executives improve their insight into their marketing performance. A well designed marketing dashboard is key, but without an effective delivery system, even the best dashboards will fail,” says Pat LaPointe, managing partner of MarketingNPV. “The VFX PlatformTM provides a performance management solution that allows the user limitless flexibility with visually stunning results, while allowing all the data to stay secure behind the client’s firewall.”
LaPointe continues, “We’re looking forward to the opportunity to present the VFX PlatformTM to our clients. We feel confident that it will provide them with a superior option for dashboard construction and performance management.”
To date, the two companies have worked together to develop integrated marketing dashboards for Symantec and Kimberly Clark.
About the VFX PlatformTM
The VFX Platform is designed from the user perspective. The intuitive user interface significantly reduces the costs of training and re-training. It also aggregates data from multiple data sources, eliminating the need for databases or OLAP cubes. The VFX Platform is a hosted solution with no software to load or maintain and no hardware to buy, yet all the data safely stays behind the client’s firewall. An interactive demonstration version of the software is available online at http://www.DashboardCompany.com.
About The Dashboard Company, LLC
The Dashboard Company (http://www.dashboardcompany.com) designs, deploys and manages highly interactive and engaging executive dashboards for Global 2000 companies. The company’s unique delivery model helps clients develop easy to use, browser-based dashboards for easy access and collaboration throughout the enterprise. Executives will realize improved decision support and reduced cycle times with the VFX platform.
About MarketingNPV, LLC
MarketingNPV® (http://www.MarketingNPV.com) is a highly specialized advisory firm that links marketing investments to financial value creation, enabling clients to measure the payback on their marketing efforts and take smarter risks with resource allocation. The firm provides performance management tools to identify and track the right performance metrics and to anticipate the economic impact of possible changes in strategy or tactics.
The Dashboard Company, LLC
866.881.3305 ext. 715