We simply did not have the staff to enter products one by one into our Magento storefront, and none of our manufacturers had clean and easy-to-use spread sheets, ready for a simple data import.
Duluth, MN (Vocus) November 11, 2010
Like most companies, Duluth Pack is gearing up for the holiday season. But this year, stocking the shelves of their online store was easier than ever, thanks to web data mining software called Mozenda.
Duluth Pack has been peddling their iconic outdoor gear from their headquarters in Duluth, Minnesota for over 125 years, but the shelves of their eCommerce site were almost bare. Tom Sega, President of Duluth Pack, explained “We simply did not have the staff to enter products one by one into our Magento storefront, and none of our manufacturers had clean and easy-to-use spread sheets, ready for a simple data import.”
Instead of letting the overwhelming task put a damper on their holiday cheer, Duluth Pack decided to tackle the problem from a different angle. With the help of Outcom consulting, they used Mozenda, a product that aggregates and organizes data from the internet, to harvest the information directly from their suppliers’ websites. Duluth Pack was able to import tens of thousands of products, including their name, price, description, sku, and even a picture, in just a few hours—a task that would have taken a team of data entry specialists weeks to complete.
Abe Pattee, Marketing Director for Duluth Pack, said “It is exciting to be headed into the holiday season with the full line of products. Last year, our site had fewer products than our retail store. This year, it has many more.”
Mozenda CEO Brett Haskins said "We're thrilled that we could help Duluth Pack expand their online product offering. Mozenda is a perfect fit for any web retailer looking to add more products to their storefront."
Duluth Pack is stocked up for the holidays, and thanks to Santa’s little helpers at Mozenda, stuffing the stockings of your favorite outdoor enthusiasts is going to be easier than ever.
Mozenda is a Software as a Service (SaaS) company that enables users of all types to easily and affordably extract and manage web data. With Mozenda, users can set up agents that routinely extract data, store data, and publish data to multiple destinations. Once information is in the Mozenda systems users can format, repurpose, and mashup the data to be used in other online/offline applications or as intelligence. All data in the Mozenda system is secure and is hosted in class A data warehouses but can be accessed over the web securely via the Mozenda Web Console. With the addition of a fully featured REST API, Companies can now seamlessly integrate their applications with the Mozenda data automation system. For more information on Mozenda web scraping software and services, please email us at sales (at) mozenda (dot) com.