Data Services Offers Global Address Hygiene Solutions during TFM&A London 2009

Share Article

Leading international data processing provider Data Services, Inc. highlights Free Data Checkup for international mailers at Stand A32 during the Technology for Marketing and Advertising Show, February 24th and 25th, 2009

Data Services Data Processing and Data Hygiene Solutions for Global Direct Marketing

Printing, postage and production costs are ongoing challenges facing the Global DM Industry. Regardless of the overall economy, international mailers must always find effective methods to minimize with these ever-increasing costs. We focus on two areas of cost control - decreased operations costs and improvements in labor inefficiencies.

Data Services, Inc, has announced its participation as an exhibitor at Stand A32 at TFM&A 2009, the UK's largest integrated marketing event.

"This year every company we speak with is looking for ways to maximize their marketing efficiency and improve operations. Fortunately, our more than forty years of working in international data processing allows us to continue to bring innovative solutions to international mailers," said Data Services President Jerry Messer. "The Technology for Marketing and Advertising Show links us with advanced marketers who are at the forefront of global direct and online marketing. This venue supplies us the perfect opportunity to showcase our industry-leading global address hygiene tools to a wide array of global marketers interested in improving the quality, accuracy, and value of their data."

Messer also noted that Data Services will again offer its Free Data Test, which will enable marketers to send the company a sample of their postal address file and receive a detailed report outlining the bad/undeliverable and duplicate data that can be eliminated to achieve greater postal efficiencies and lower costs.

When asked about continued challenges facing today's international marketer, Messer explained that improving direct marketers' Return on Investment through improved cost containment is vital. "Printing, postage and production costs are ongoing challenges facing the Global DM Industry. Regardless of the overall economy, international mailers must always find effective methods to minimize with these ever-increasing costs. We focus on two areas of cost control - decreased operations costs and improvements in labor inefficiencies."

"We lower our clients' out-of-pocket costs for postage, printing and materials through proprietary data hygiene processes that dramatically reduce bad and undeliverable addresses within a client's database. This makes the operations side of a client's business more profitable. Plus, as an added benefit, we can actually reduce the workload for our client's staff--bad address data can lead to missed communication from good customers and complaints from poor prospects. We reduce both."

With leading industry thinking, up-to-the-minute industry knowledge and demonstrations from industry suppliers and countless networking opportunities, the Technology for Marketing and Advertising Show, http://www.t-f-m.co.uk, affords global direct and online marketers an exciting chance to deliver show-stopping marketing and advertising campaigns. The 2009 show, held at London's Earl's Court 2, February 24th and 25th, features over 200 suppliers, a viral marketing arcade, and 55 free seminars.

About Data Services:
Founded in 1967, Data Services, Inc. (http://www.dataservicesinc.com) is a privately held company based in Salisbury, MD with offices in New York, Connecticut, Pennsylvania, New Jersey and Virginia. Data Services, Inc. specializes in US, Canadian and International Direct Mail Data Processing, Merge-Purge, Database Building, Email Campaign Management Services and Online list count and ordering tools and will exhibit at the 2009 Technology for Marketing and Advertising Show February 24th and 25th.

Contact Info:
Jerry Messer
Data Services, Inc.
http://www.dataservicesinc.com
+1 - 410-546-2206 x3003

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Jerry Messer
Data Services, Inc.
+1- 410-546-2206 (3)
Email >
Visit website