World's Leading Information Quality Conference Showcases Six Sigma in IQ Sector and Highlights Measurement as Means for Improving Data Quality

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The 2008 Information and Data Quality Conference (IDQ)--September 22-25, in San Antonio, Texas--boasts a focus on using technical measures of quality such as Six Sigma as a foundation for sustained data quality improvement. Already solidified as a staple for improvement in manufacturing, this year's event underscores the notion of metrics as a means for achieving quality in information, and exploiting it to drive growth and revenue.

you can't improve what you can't measure

Working off the premise that "you can't improve what you can't measure," the annual Information and Data Quality Conference (IDQ)--September 22-25, in San Antonio, Texas, at the San Antonio Marriott Riverwalk--includes in this year's agenda a focus on metrics and measurement as systems for improving information and data quality in our increasingly data-driven marketplace.

While methods like Six Sigma have been a mainstay for process and quality improvement in manufacturing for decades, the notion of applying these principles to quality improvement in the information sector is relatively new. Yet already, accounts of success are pouring in.

Firmly established as the leading annual gathering of the worldwide information and data quality community, IDQ 2008, produced by Wilshire Conferences and the International Association for Information and Data Quality (IAIDQ), is using case studies, tutorials, targeted conference sessions, and factual proof to support the success of metrics as a critical means for improving quality.

But what's proof without a plan? Via two tracks dedicated to fact-based management and analysis, this event provides IQ and DQ practitioners with practical information to simplify metrics, improve quality, and facilitate business success via comprehensive knowledge of the following:

  •     A simple framework for understanding the dizzying array of measurement options
  •     A framework for understanding "improvement" and "control"
  •     How to document your expectations and functional requirements of a "DQ tool"
  •     How to select the tools and techniques most suited to your organization
  •     How to view measurement as a process, starting simple and moving toward greater complexity
  •     How to measure, control, and improve data quality with Six Sigma methods
  •     How to measure accuracy
  •     How to present results in simple yet powerful ways, proven to compel management to action

Yes, metrics is facilitating improvements that are forming the basis for business success. "The increasing use of metrics and of Six Sigma methods in information quality efforts provides tangible evidence that the IQ discipline is shifting away from data cleansing towards root-cause problem solving and structured process improvement," notes C. Lwanga Yonke, Independent Analyst and IAIDQ Founding Advisor. "This growing maturity bodes well for organizations' ability to achieve and sustain great business results through superior information quality."

Comprising the agenda are fact-based management sessions from industry leaders including Morningstar, Baseline Consulting, Presbyterian Healthcare Services, NSW Department of Water and Energy, ExxonMobil, VA Health Eligibility Center, Navesink Consulting Group (with Data Doc Thomas Redman), Knowledge Integrity, and Ingenix/UnitedHealth Group, among others. These value-intensive talks are aimed at enabling DQ and IQ practitioners to finally cash in on the benefits of proven methodologies like Six Sigma…just as manufacturing pioneers including Toyota and GE have already been doing for years.

To register, or for more information about the world's most authoritative conference on data and information quality, please visit or call Cristina Lim at [+1] 310-337-2616 X103.

About the Information and Data Quality Conference:
The Information and Data Quality Conference is now firmly established as the leading annual gathering of the worldwide information and data quality community. With a focus on providing practical solutions to routine and complex information quality challenges, the IDQ Conference is the place where information quality practitioners from all disciplines network, validate best practices, share proven solutions, and explore new ideas. It is also the favorite forum for practitioners and vendors to meet face-to-face to discuss the latest products and define emerging needs. The 2008 IDQ Conference features over 50 speakers, three keynotes, a comprehensive two-day tutorial and workshop program, and more than 30 practitioner-led sessions, as well as interactive CoP and panel discussions.

About IAIDQ:
Chartered in January 2004, the International Association for Information and Data Quality (IAIDQ) is a not-for-profit, vendor-neutral professional association for those interested in improving business effectiveness through quality data and information. IAIDQ is advancing the quality of information and data around the world by building a community, supporting learning, and sharing knowledge for the benefit of all information consumers. IAIDQ is now managed by a global board of directors with three advisors; the team includes members from Australia, Ireland, United Kingdom, and the United States.

For more information, or to become a member, please visit

About Wilshire Conferences:
Wilshire Conferences, Inc., headquartered in Los Angeles, California, sponsors and organizes educational conferences for information technology professionals, primarily in the areas of data management and application development. Wilshire Conferences enables industry leaders, professional peers, and technology experts to effectively interact and share best practices in the most comprehensive educational environment.

For more information about upcoming events, please visit

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Cristina Lim
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