Dell Enables Businesses to Compute More and Consume Less to Reveal Their Hidden Data Centers

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Dell Inc. (NASDAQ: DELL):

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Dell is helping businesses address this challenge in a cost-effective way by enabling them to get more out of their existing data center environment.

Dell Enables Businesses to Extend the Life of their Current Data Centers and Estimates they Can Increase Compute Capacity by as Much as 270%1 Dell Provides a Path for a Sustainable Increase of Data Center Productivity Without the Need to Build Unnecessary New Infrastructure Dell Estimates it Internally Reduced Costs by More than $29 Million2 and was Able to Avoid Building a New Data Center Dell today announced new research and services designed to improve data center productivity and energy efficiency, enabling businesses to extend the life of their current data centers to reduce costs.

The News:

Dell believes in taking a holistic approach to data center performance, measuring IT productivity in addition to infrastructure energy efficiency, to help customers compute more and consume less by applying the Dell "Reveal Your Hidden Data Center" strategy within their existing facility. Through this approach, Dell can help businesses increase compute capacity using less hardware and the same power and space envelope. Based on Dell modeling covering a variety of data points and variables, Dell estimates compute capacity could increase as much as 270%. Dell's goal is to first help customers find a way to prolong the use of their current data centers instead of building new ones. This ties into Dell's larger goal of helping customers simplify and save. Dell utilized its hidden data center strategy internally and achieved significant results including reducing operating costs by approximately $29 million and was able to avoid building a new data center. Dell also announced new Data Center Optimization Services to help customers identify opportunities to further reduce energy consumption and data center costs. Reveal Your Hidden Data Center:

Dell's Reveal Your Hidden Data Center strategy focuses on server virtualization and consolidation, decommissioning out-of-use equipment, refreshing legacy systems, raising the data center temperature, utilizing containment and moving cooling closer to IT to help businesses improve productivity and energy efficiency in their existing data centers. Dell also offers Data Center Optimization Services including virtualization and storage consulting, data center consolidation and migration and data center design, layout and configuration. These new services help customers further improve productivity, energy efficiency and capacity in existing facilities and avoid the significant costs associated with building a new data center. While improving energy efficiency through power and cooling methods offers significant returns, businesses can achieve optimal data center performance by also focusing on IT productivity. Dell is driving new, holistic metrics that help data center professionals measure and manage IT productivity to supplement existing industry-standard metrics that provide insight into facility infrastructure (Power Usage Effectiveness (PUE) and Data Center Infrastructure Efficiency (DCiE)). Utilizing these new metrics and Dell's hidden data center approach, a data center with approximately 850 servers can reduce servers by an estimated 22 percent1, improve performance by about 19 percent1 and reduce power consumption by roughly 21 percent1 revealing enough white space in the data center to increase compute capacity by approximately 270 percent in the same power and space envelope. Quotes:

"A majority of data centers were built during the dot-com boom and are reaching their 10-year lifespan, so it's no surprise that many companies are hitting a wall when it comes to data center capacity," said Dr. Albert Esser, vice president of Power and Infrastructure Solutions at Dell. "Dell is helping businesses address this challenge in a cost-effective way by enabling them to get more out of their existing data center environment." Additional Information:

Reveal Your Hidden Data Center

Dell Data Center Capacity Planner

PowerEdge Energy Smart Servers

Dell Energy Efficiency

Dell Data Center Infrastructure Consulting Services

Simplify IT

Key Words:

Dell, green IT, data center, power and cooling, data center power, data center cooling, energy efficiency, energy consumption, infrastructure, IT productivity, data center productivity, data center capacity, server, blade, rack, Energy Smart, software, services, virtualization, utilization, energy costs, environment, green data center.

About Dell

Dell Inc. (NASDAQ: DELL) listens to customers and delivers innovative technology and services they trust and value.

1. Based on Dell's Data Center Infrastructure Group Technical Analysis, October 2008. Figures calculated utilizing a data center model with approximately 850 servers and based on implementing Dell's Hidden Data Center approach which includes server virtualization and consolidation, decommissioning out-of-use equipment, raising the data center temperature, utilizing containment and moving cooling closer to IT. When these best practices are implemented, a data center model with 850 servers can improve performance by approximately 19% and reduce power consumption by approximately 21%. If legacy systems are refreshed and the new data center "white space" is filled with new equipment, a data center with 850 servers can increase compute capacity by approximately 270% utilizing the same power and space envelope.

2. Based on Dell Case Study: A Model of Virtualization, September 2008. Savings achieved over a three-year time period and calculated by the comparison of deploying a virtual machine on a V13 farm infrastructure verses a Dell PowerEdge 2950 server with a standard deployment configuration. Only hard costs were considered, including 1-year cost for purchasing and provisioning the infrastructure along with 3-years of year-over-year costs to power, maintain and support virtual machines. Data center and lab facility amortization was also considered. This amount does not take into account less tangible measurements in efficiencies gained through faster provisioning, enabling faster development cycles, etc.

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