The application that Juice Media offers will help us take our interaction with customers to a new level
San Diego, CA (PRWEB) April 23, 2007
Juice Media Worldwide a full service customer experience management and business intelligence firm based in San Diego, announced today that it has entered into a strategic partnership with Sun Country Airlines. The new agreement is another in a series of Juice Media partnerships aimed at implementing their advanced analytics software across multiple industries.
Sun Country Airlines will be implementing Juice Media's advanced data analytics application, Essence, to effectively combine and enhance their current sales, marketing, and data systems. The application will allow Sun Country to mine their data sources and track marketing such as their web site, emails, PPC campaigns and landing pages. The combined analytics and reporting features unique to Essence will provide the airline with actionable information on how prospects and customers are interacting with their company across multiple sales and marketing channels.
"The application that Juice Media offers will help us take our interaction with customers to a new level," stated Wendy Blackshaw, Vice President of Marketing, Sun Country Airlines. "With a single interface for reporting and our data systems fully integrated, we'll be better able to address our priorities."
"Sun Country's adamant focus on personal customer service makes it an ideal client for Essence," stated Rick Enrico, President and CEO, Juice Media Worldwide. "The application will offer in-depth insight into the needs and preferences of their customers."
Sun Country will use the real-time intelligence collected through Essence to further personalize, segment and refine their marketing campaigns. The application's marketing automation features allow for turnkey distribution of the refined marketing messages throughout various online and offline channels.
About Juice Media
Juice Media is focused on the creation, implementation, and execution of next generation Internet solutions. The company's latest application, Essence, will give organizations the ability to automatically build dynamic customer profiles that continuously communicate, track, and refine online and offline marketing with customers. Instead of replacing current systems, the application enhances simple data and tracking by providing actionable information from sales, marketing, and advertising sources such as eMail, Direct Mail, Web sites, RSS Feeds, Voicemail Broadcasting, Online Video, Live Web Chat, Text Messaging, POS, SQL and CRM in a single integrated solution.
Juice Media operates offices in New York, Minneapolis and San Diego. For more information regarding Juice Media's business intelligence solutions, please visit http://www.juicemedia.com.
About Sun Country Airlines
Sun Country Airlines is a low cost, low fare carrier based in St. Paul, MN. Sun Country, a privately held company, is following a conservative growth plan to its popular destinations such as Phoenix, Dallas/Ft. Worth, Los Angeles, Orlando, Ft. Myers, Denver, Las Vegas and Washington, D.C. For a complete list of destinations and more information, please visit Sun Country's website at http://www.suncountry.com.
ralexander @ juicemedia.com
619-692-9179 ext. 7104