Dataium Announces 2013 ASI™ Award Winners

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Top models and brands honored for being most desired by the American consumer.

Dataium ASI Awards

Dataium ASI Awards

Building great cars that consumers desire is the goal of every auto professional. To recognize those who have excelled is an honor. Our sincerest congratulations to all of this year's winners.

Dataium, the largest aggregator of online automotive shopper behavior, announced the recipients of its first annual ASI™ (Auto Shopper Intensity) Awards. Trophies were awarded to winners in 21 automotive segments.

The award winners were selected by analyzing over 200 million shopping sessions and isolating those makes and models that rose to the top of the Dataium ASI index, the industry's only comprehensive forecast of consumer intent and shopping intensity.

Toyota Motor Sales, U.S.A. dominated this year's awards by taking the top spot in several categories. Seven of its models, the Prius, RAV4, Tundra, Camry, Highlander, Sequoia and Tacoma received awards for ranking highest in their respective segments, while the Corolla, Avalon, Sienna and Prius C were recognized for ranking in the top three. Other top award winners include Nissan North America, and American Honda Motor Company which each received three awards for their respective Nissan/Infiniti and Honda/Acura brands.

According to Eric Brown, CEO of Dataium, "Building great cars that consumers desire is the goal of every auto professional. To recognize those who have excelled is an honor. Our sincerest congratulations to all of this year's winners."

A complete list of the 2013 Dataium ASI Award winners is available at http://www.dataium.com/asi-award-winners.

For more information on the ASI Awards, or to request a customized ASI report by brand, segment and market, visit http://www.dataium.com/asi. Further, automotive marketers can request marketing, advertising, and showroom display material to promote their accomplishment and their vaulted position with the American consumer, by contacting Dataium at 877.896.DATA (3282) or info(at)dataium(dot)com.

About Dataium, LLC
Dataium is the largest aggregator of Internet in-market automotive shopping activity. With its Cloud Intelligence® platform, the company collects, analyzes, and indexes billions of online automotive shopping events from over 20 million active auto shoppers monthly. The company supports cutting-edge data collection and reporting technology; VisiCogn® Knowledge Center, and is also known for its ASI™ index. For more information, visit http://www.dataium.com, email: info(at)dataium(dot)com, or call 877-896-DATA (3282).

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Tarynne Rodney
Dataium
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