Toronto (PRWEB) March 19, 2009
DATATEL INC. Datatel Marketing, a division of Datatel Inc., announced today the launch of its B2B Social Networking Practice.
The Datatel Social Networking practice focuses on helping business-to-business companies build social networking communities that deliver on-going value, marketing intelligence, and revenue opportunities, by providing them with break through strategies, tactical support, and systems designed to engage, communicate, and build lasting one-to-one relationships.
By pulling together its extensive experience in sales lead generation, lead nurturing, and a successful formula for developing B2B online communities, Datatel delivers to its clients the ability to build a significant advantage over its competition.
"Your community can represent your single most valuable and powerful source of business intelligence. It can provide you with direct access to understanding your prospects and client's complex needs, helping you identify new business opportunities, increasing your probability of closing new business, and retaining existing clients", said Barnard Crespi, Datatel's President and Chief Social Network Strategist.
Datatel is already a well recognized player in the field, by running the Marketing Executives Group on the LinkedIn platform. With over 10,000 marketing executives as members, and growing by 1,000 per month, the Marketing Executives Group delivers value to its members by providing access to resources, actionable information, and opportunities to collaborate and network.
Marketing executives can join by going to: http://www.linkedin.com/e/gis/36393
As well, Barnard Crespi consults MIT Sloan CIO Symposium (http://www.mitcio.com), on its Social Networking community program, where CIOs and other senior business executives from around the world gather to explore how leading-edge academic research and innovative technologies can help address the practical challenges faced in today's changing economy.
"A shift in thinking and behavior, from traditional marketing methods, is required to build an on-line community that has the potential to deliver any value at all to its members and to the business that promotes it. To successfully execute a social networking and community building strategy that yields incremental results, you require knowledge from a broad range of disciplines including marketing, sales, market research, behavior analysis, and group dynamics. You must have the ability to create the kind of environment where collaboration and exchange of ideas thrive; where you are able to deliver targeted resources in response to real problems and to demand for solutions shared by the community members; and where you are able to deliver on-going value. We bring that to the table." said, Barnard Crespi, Datatel's President and Chief Social Network Strategist.
About Datatel Marketing:
We help business-to-business companies to build social networking communities that deliver on-going value, marketing intelligence and revenue opportunities, by providing them with creative strategies, tactical support and systems designed to engage, communicate, and build lasting one-to-one relationships.
We help you accelerate the acquisition of intelligence and information that your organization will need to develop new products and services, to drive your marketing and sales strategies, and to accomplish many of your marketing objectives. We do this by implementing highly specialized social networking marketing processes that integrate old school proven marketing methods, market research, behavior analysis, and group dynamics with new media and technology that produces breakthrough results.
President and Chief Social Network Strategist
bcrespi @ datatel-systems.com
800-831-6660 x 251
LinkedIn, MIT Sloan CIO Symposium are trademarks of their owners.
Datatel does not represent having any interest or affiliation with LinkedIn or its trade marks.