ON Networks Introduces ON Dating: A New Video Guide–to-Success
for Online Courtship
Internet Series, Produced by NBC Universal Digital Studios, Offers
Viewers Expert Advice on Finding That Special Someone Online
AUSTIN, Texas (Business Wire EON/PRWEB ) June 13, 2007 --
Online dating is the fastest growing social phenomenon on the Internet.
With 40 million people using online services and more than 1,400
websites to choose from, dating sites have grown into a $700 million
venture. But with such a dizzying array of options, where do you start?
How do real people find their ideal mate in a virtual world? ON
Dating (www.ondating.tv), a
new Internet dating advice program, provides the answers to these and
other perplexing questions.
The show functions as a virtual dating coach, dedicated to helping
viewers navigate the sometimes treacherous terrain of online romance.
Hosted by Andrea Syrtash, a certified dating coach, each ON Dating
show serves as a 3-8 minute primer on how to date in the 21st
century, offering viewers advice on topics ranging from how to write the
perfect profile to proper online etiquette to selecting the site that’s
best for you.
“In this information age, we all know somebody
who has found love online,” said Syrtash, a
trained life coach who has offered advice on dating and relating in
various media outlets including NPR, USA Today and NBC's
Today Show. “ON Dating will show
you how to stand out in the crowd and, ultimately, become successful in
the virtual arena.”
To that end, the show juxtaposes real-life success stories with
all-too-common pitfalls, featuring quick person-on-the-street
testimonials as well as in-studio guests. ON Dating also examines
the individuals and companies bringing people together over the Internet
and evaluates the newest trends in online dating.
This week’s episode features an exclusive
interview with Dr. Ian
Kerner, a Relationship Expert with Match.com, the world’s
largest Internet dating site. Reminding viewers that last year alone,
more than 500,000 singles found meaningful relationships through
Match.com, Kerner encourages viewers to broaden their dating scope
through the world of virtual romance.
“Benjamin Franklin said that ‘the
definition of insanity is to do the same thing over and over again and
expect a new result,’ and I think, prior to
online dating, that’s what a lot of us would
do when it came to romance. We’d go to the
same bars and parties expecting to find Mr. or Ms. Right and would
usually go home disappointed. With online dating, we now have an
opportunity to do new things in new ways.”
ON Dating is produced for ON Networks in New York City by NBC
Universal Digital Studios, a studio dedicated to creating video content
specifically for digital platforms. Viewers can apply the practical
advice offered on the weekly show and use ON Dating as a valuable
dating resource.
“This audience is very busy and very tech
savvy – spending a good portion of their day
online,” said Matthew Evans, Vice President,
Digital Media and head of NBC Universal Digital Studios. “A
show like this fits their lifestyle perfectly. The expert advice is
presented in a user-friendly format that is both informative and
entertaining.”
To share the Match.com show or any other ON Dating video, simply
select the desired episode at www.ondating.tv
and click on the “chain”
icon in the player control bar. There, you can view the embedded HTML
player code, which can be copied and then pasted onto any web page.
ON Dating is one of several new programs being introduced by ON
Networks, Inc. (ON). The show can be watched anytime, anywhere at www.ondating.tv.
There, viewers can subscribe to receive notices about new Dating
episodes as well as get other program information and updates from ON.
Other shows available at www.onnetworks.com
are: Cocktails on the Fly,
Austin Connoisseur, Budget
Health Nut, Dinner
with the Band, Golf
Tips, Stump the Chef
and Zen Living.
About NBC Universal Digital Studios
NBC Universal Digital Studios combine NBC Universal’s
legacy of storytelling with technical innovation to create a wide range
of content for digital media platforms. The Studios create engaging,
video-based experiences, webisodes, viral videos and other video content
for broadband and wireless devices. Recent programs include "Watch What
Happens," a weekly, live-streaming, online program available at
BravoTV.com and "A Big Life with Sissy Biggers," available on the MSN
Originals platform (abiglife.msn.com).
About ON Networks, Inc.
ON Networks is changing the way in which television shows are created,
distributed, consumed and monetized. It's a new media company for the
digital generation, delivering high-definition content on-demand across
the Internet and new networks like IPTV, digital cable and iTunes. With
original series for every pastime and pursuit, ON's short-form, weekly
videos satisfy the growing demand for relevant, smart and entertaining
programming that is available when, where and how viewers want to watch
it. Join the growing ON community at www.onnetworks.com.
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