Love at first lifestyle – a new dating site survey reveals lifestyle is more important than chemistry.

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The catchy software allows members to select a relevant channel to suit their personal circumstance. From single parent dating, to plus-size dating to divorced dating – it applies an instant filter on potential matches.

Knowing whether a date is looking for commitment is the most important factor.

A survey by a dating website has proved that the old adage ‘love conquers all’ is giving way to a more pragmatic approach to love. The poll has revealed that its members think that having similar lifestyle circumstances is more important than personal compatibility.

The four top rated characteristics for a potential date were whether they have children, are divorced, are ready for a serious relationship and whether they are in a suitable age range. asked members on its multiple dating platforms to rate which personal traits and circumstances were the most important to note before a date.

Knowing whether their date is into commitment or just something casual was rated as the most important factor, followed by their true age. Next most crucial was knowing if a potential match has children or not. These three circumstantial factors came higher than more personable traits like kindness (rated fourth), looks (fifth) and sense of humour (sixth). Knowing a date’s religion and whether they are divorced or not were also rated in the top ten priorities, way above having similar hobbies and interests, educational background and even body type. is an innovative site that allows members to choose a ‘lifestyle channel’ which is most suited to them. It currently has seven different platforms based on fundamental life circumstances which are likely to shape the relationship. So, there’s a channel for over 40’s, there’s one for single parents, divorcees, Christians, size 16 plus and even a naughty no-strings-adult dating option.

Founder of the site Paul King says: “It’s a clever way to enable members to put on an important filter on their search right from the start. We find that the most successful relationships are born from two people having things in common. So we have created sub-sites for people who are just divorced, those that are seen as being ‘cuddly’ – a plus size, if you like. Or if proximity is important to you in a relationship, we have sites which let you search by location have sites by location. It’s very sad if you fall madly in love but your personal circumstances mean it’s doomed from the start.”

The same survey also asked members for their most common dating gripes. More than a fifth (22%) conceded that too many messages from unsuitable members was the most irritating thing about online dating. Nearly the same again (20%) were annoyed when they discovered a potential date hadn’t been upfront about what they wanted from a relationship. “One man said in his messages he’d been single for years and was ready to get close to someone again. When we met he disclosed he was two months past his divorce and wanted to keep a steady distance.” Said Sarah, 37, who uses the most popular ‘single adults’ platform of the site.

Other common niggles were other members who forgot that they had already contacted someone in the past, messages that are too long, messages that are too short, lying about age and lying about weight. aims to provide dating for everyone. It intends to conduct more research on what its members want so that it can introduce new dating channels to meet with the changing needs of modern romance seekers.

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Paul King
New Domains Ltd
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