Datran Media CMO Sean O’Neal to Help OMMA Audience Effectively Add Email to the Media Mix

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Veteran marketer to present performance facts and cases that reveal why more marketers are increasing Email media placements.

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A Million Little Touchpoints: Why Your Email Champion Should Attend Media Plan Meetings.

Datran Media today announced that CMO Sean O’Neal will present at the 2006 OMMA Conference and Expo on a panel entitled, “A Million Little Touchpoints: Why Your Email Champion Should Attend Media Plan Meetings.” During his presentation, O’Neal will discuss why email has become mainstream in the media mix and the brand building benefits it can have for interactive marketers.

Though the email channel is still maturing within the industry, it has long been, and continues to be, the most cost-effective solution for interactive marketers. Today’s technology allows marketers to optimize on the fly, precisely target and trigger events that drive more transactions in ways that no banner or rich media can.

O’Neal will present several real-world examples that demonstrate the effectiveness of email for brand and ROI building, including a case study from OMMA and Creative Media Award finalist Only Natural Pet Store. Studies like these help validate the shift toward email when interactive media plans get developed. O’Neal will present “A Million Little Touchpoints” on Monday, September 25, from 3:45 – 4:30 p.m.

To see the entire schedule of events for the 2006 OMMA Conference and Expo, please visit: http://www.mediapost.com/omma/06east/index.cfm?ip=conftrax#MT1.

About Datran Media

Datran Media is a leading performance-based marketing company with enabling technology that connects marketers to consumers through a comprehensive set of email marketing and digital media services. Datran Media’s expertise resides in online list management, customer acquisition, email delivery and compliance solutions. For more information, please visit: Datran Media and the new Datran Media Journal.

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Carla Vicens
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