We are delighted to welcome Patrick Vogt to Datran Media as our new chairman and CEO. Patrick brings ideal experience to serve as our CEO and an exceptional track record of value creation through his leadership. I look forward to working with him to continue our company's outstanding growth trajectory.
New York, NY (PRWEB) October 24, 2008
Datran Media, an industry-leading digital marketing technology company, today announced that Patrick Vogt has been named chairman and chief executive officer. Mr. Vogt joins Datran Media from Enliven Marketing Technologies Corporation where he served as CEO since 2005. Enliven Marketing Technologies was a publicly traded company throughout Mr. Vogt's tenure. He succeeds Alan Laifer, who co-founded Datran Media in 2001. Mr. Laifer will continue to serve as a member of the company's board of directors.
Since 2001, Datran Media has helped Fortune 500 companies and leading advertising agencies maximize their online marketing efforts across the inbox, Web and social media channels. The company and its clients have also been frequent recipients of industry awards, including an AlwaysOn Media Top 100 Private Company Award, a Fast Company Fast 50 Reader's Favorite Award and an ad:tech Award for Best Email Marketing Campaign featuring NASCAR.com.
Mr. Laifer said, "We are delighted to welcome Patrick Vogt to Datran Media as our new chairman and CEO. Patrick brings ideal experience to serve as our CEO and an exceptional track record of value creation through his leadership. I look forward to working with him to continue our company's outstanding growth trajectory."
Mr. Laifer continued, "It is tremendously gratifying to have seen Datran Media evolve from an idea seven years ago to a category leader in digital marketing technologies and solutions. Along the way we have forged client and partner relationships with many Fortune 500 companies, online industry leaders and advertising agencies including Microsoft, Lycos, Turner Broadcasting System, Razorfish and OgilvyOne Worldwide. Patrick is the right person to lead our management team and employees as we take the steps necessary to further strengthen our market positions."
Mr. Vogt added, "I am truly excited and honored to become the chairman and CEO of Datran Media. I look forward to joining the team at this exciting time in the industry and the company's history. Datran Media's accomplishments to date are exceptional, and its future prospects are truly compelling. We will continue to move quickly to capitalize on the many growth opportunities available to us in the digital marketplace."
Mr. Vogt previously was CEO and director of Enliven Marketing Technologies Corporation. He joined Enliven as CEO in August 2005, after having served on its board of directors since October 2004. In 2008, Mr. Vogt oversaw the successful merger of Enliven with a larger publicly traded entity. Prior to joining Enliven, Mr. Vogt established himself as a highly respected technology executive with some of the industry's most reputable brands including Sony, Dell and HP.
During his initial tenure at Sony in 1991, Mr. Vogt was vice president and general manager of Sony's direct-to-consumer business. In 1999, he joined Dell as general manager responsible for the aftermarket sales and marketing division and Dell Online.
Mr. Vogt subsequently joined HP as vice president and general manager of Americas eBusiness group and direct marketing group. His team managed all direct marketing activities and the direct online business for the Americas region.
During his second tenure at Sony he was senior vice president and senior general manager of Sony eSolutions Company LLC. His team was responsible for Internet properties management, direct marketing and sales across all customer segments and product offerings. Other responsibilities included global contact center governance, the e-commerce and contact center platform (supporting all distribution channels) and P&L management.
Mr. Vogt received a bachelor of science degree from the State University of New York and has an MBA in marketing from Iona College, Hagen School of Business.
About Datran Media:
Founded in 2001, Datran Media is an industry-leading digital marketing technology company that helps brands acquire, retain and monetize their ideal customers. Datran Media offers advertisers the ability to reach a consumer universe of over 175 million across inbox, web and social media channels. More than 1,000 top consumer brands have selected Datran Media to increase brand favorability and strengthen the lifetime value of their customer relationships while driving meaningful revenue. For more information on Datran Media, please visit http://www.datranmedia.com.