Datran Media CMO Sean O'Neal to Moderate Email Acquisition Panel at MediaPost's Email Insider Summit
Datran media to answer questions about leveraging email as an acquisition channel.
New York, NY (PRWEB) November 30, 2006 -- On Tuesday, December 5, at the 2006 MediaPost Email Insider Summit, Datran Media Chief Marketing Officer Sean O'Neal will moderate a panel entitled, "SWOT Analysis of Strategies to Acquire Email Addresses." O'Neal and his panelists will discuss the strengths, weaknesses and opportunities of employing email as an acquisition channel.
Currently, email is generating revenue for many companies and continually improving as an acquisition channel. However, many marketers still have questions about how to most effectively leverage the benefits of email within their multi-channel media mix. Issues ranging from privacy to the consumer experience require thorough assessment of the landscape.
The "SWOT…" Insider Summit panel aims to provide attendees with some of the most effective acquisition strategies in use by today's top marketers and the various tactics they employ. The panel will discuss the different channel approaches, how to measure ROI on each and the lifetime value of an email customer in comparison to other channels.
A February 2006 Outsell Survey claimed that 80 percent of marketers were using email to generate new leads. Just last month, Datran Media released news that email has become the leading revenue source for infant care Web site BabytoBee, one of its clients using email for acquisition.
To learn more about the Email Insider Summit, please visit: http://www.mediapost.com/emailinsidersummit/
About Datran Media
Datran Media is a leading performance-based marketing company with enabling technology that connects marketers to consumers through a comprehensive set of email marketing and digital media services. Datran Media's expertise resides in online list management, customer acquisition, email delivery and compliance solutions. For more information, please visit: Datran Media and the new Datran Media Journal.
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