New York, NY (PRWEB) July 26, 2012
Marketing strategist, bestselling author, and professional speaker David Meerman Scott is the newest advisory board member to Speakerfile. This appointment marks a growing trend, as more companies and individuals look to effectively showcase their expertise and thought leadership as speakers, authors and media sources.
David Meerman Scott’s book The New Rules of Marketing & PR opened people’s eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list and published in 26 languages, New Rules, now in its third edition, is a modern business classic. His newest book Newsjacking is getting tremendous buzz around the world. He’s the author of eight books including Real-Time Marketing & PR, which achieved #2 on the Wall Street Journal bestseller list. He serves on the advisory boards of other marketing-related technology companies including Eloqua and HubSpot.
His recent appointment as an advisor to Speakerfile reflects his belief that organizations can benefit from better showcasing their experts and thought leaders. David joined Speakerfile as a customer in early 2011 and immediately saw the potential of the platform, not only for professional speakers, but also for corporations, associations and nonprofits seeking more visibility for their organizations. Once he experienced the Speakerfile platform, he wanted to get more involved to help grow the company.
“Many companies are already using channels such as their blog and Twitter to share text-based content to earn attention of the marketplace,” said David Meerman Scott. “But most marketers and public relations professionals don’t realize their most valuable marketing & PR asset is their people. I’m bullish on Speakerfile because the platform is the best way I’ve ever seen for a company to showcase its talented employees to not only book more speaking gigs, but also earn media attention and generate sales leads.”
Speakerfile is a marketing technology company that allows event organizers, media, and potential clients the opportunity to discover, evaluate, and connect with thought leaders. Speakerfile’s network includes many professional speakers and authors, as well as industry experts who speak on behalf of their companies. Now anyone can search for an expert or thought leader on a specific topic or by location and make a direct connection with the individual, the organization they work for, or their publicist or agent. David Meerman Scott’s addition to the Speakerfile advisory board follows a number of key milestones, as the company now has over 4,000 profiles on thought leaders and organizations worldwide ready to share their expertise on over 11,000 topics.
“David Meerman Scott is a well-respected marketer who has a reputation for spotting formative marketing trends,” said Speakerfile Founder & CEO, Peter Evans. “Few people understand the changing nature of marketing in the context of traditional and social media the way David does. What makes him such a renowned thought leader is his ability to share these insights and inspire marketers who hear him speak around the world,” said Evans. “Our team is already working with David to create a platform that empowers organizations to go beyond marketing their products to focus on showcasing their people and perspectives.”
For more information, check out this video that shares more on David Meerman Scott and his review of Speakerfile.
Speakerfile is an inbound marketing solution for organizations seeking to better promote their experts and thought leaders as speakers and media sources. Top corporations, associations and nonprofits use the software platform to create professional looking, search optimized speaker profiles to feature on their website and on Speakerfile. Offered free of charge to event organizers and media, Speakerfile features thousands of rich-media profiles for industry and professional speakers covering over 11,000 topics, making it the fastest growing online marketplace connecting experts and events. Speakerfile clients include Deloitte, TV Ontario, KPMG, The Conference Board of Canada, and Baycrest. For more information, visit Speakerfile.com or follow us on Facebook or Twitter @Speakerfile for frequent updates.