Westboro, MA (PRWEB) May 5, 2008
Dave Kurlan, the leading expert on Sales Force Development and best selling author of ''Baseline Selling - How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball,'' will be the keynote speaker at an Executive Luncheon at The White Cliffs in Northborough, MA, on Wednesday, June 18, 2008. The Luncheon is sponsored by Citibank, PENTA Communications, Toshiba, and Covington Associates.
Kurlan will discuss management’s role in using the sales force as a recession buster by building a superior sales force, getting everyone to over achieve, and hiring top sales talent. Dave is a top-rated, captivating speaker, who reaches out, grabs his audiences by the throat and doesn't let go until he's finished. He challenges audiences to think outside the box and brings fresh, proven ideas to implement.
Kurlan, the founder and CEO of Objective Management Group, pioneered the sales assessment industry in 1989 when he developed the Dave Kurlan Sales Force Profile. He is the author of two books, "Baseline Selling" and "Mindless Selling."
Dave has been featured on World Business Review with Norman Schwarzkopf and in Inc. Magazine, Selling Power Magazine, Sales & Marketing Magazine and Incentive Magazine. He created "STAR", a proprietary process for recruiting top sales talent. Dave also writes the popular Blog, Understanding the Sales Force.
Event Registration is at 11 AM, Lunch is at 11:30 and the keynote presentation is from Noon until 2 PM.
For more information: contact Mike Thornton
(508) 389-9350 ext 210
mthornton @ salesdevelopmentspecialists.com
or Register online at http://www.dkatraining.com/luncheon.html.