David Wallack Explains Olympics’ Empty Seats

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Londoners are disappointed at the lack of spectators at this Summer’s Olympic Games. Olympic trainer David Wallack says the high price of tickets caused a lack of ticket sales.

As the first events of the Olympic Games come to a close, the majority of the ruckus appears to be over the empty seats rather than the gold medals. While the International Olympic Committee (IOC) requires that a large section of seats be reserved for its members at each event, The Los Angeles Times has released an article that discusses the opinions of ticket-buying natives who say they were offended at the number of empty seats at this year’s games. Olympic trainer David Wallack comments on the exuberant price of tickets.

The IOC requires the prime seats of each event be held for members of their committee, but the reality shows that few members are actually attending. This has veteran Olympic observers who paid top dollar for their seats feeling restless and excluded. “What’s more than the number of empty seats, is the price that these supporters paid for a ticket,” David Wallack comments. A single ticket for the opening ceremony cost viewers more than $3,000. The best seat available for the closing ceremony is offered at more than $2,000.

Track and field events such as the men’s 100 meter race cost observers anywhere from $706.17 to more than $1,000 a ticket to attend the event. More reasonably priced seats for lower-profile events in track and field could be purchased for $31.38 to $149.07. Popular events such as swimming, gymnastics and basketball are ushering in platinum profits for the City of London.

The article in The LA Times notes that the best seat available in men’s basketball final is more than $600 while boxing tickets come in at over $400. Sara Jourdan, a schoolteacher who attended various events with her two children said, “…We feel excluded, and it is especially galling when you see all those empty seats.”

David Wallack agrees that the high price of Olympic tickets has priced the common man out of the event. Head of the London Organizing Committee of the Olympic Games, Jackie Brock-Doyle responded saying, “The way people bought the tickets – the stadiums are jam packed – means our pricing was correct.”

Those who can’t pay the high-ticket sale prices to watch the game, can still feel they are a part of it with a walk around Olympic Park for $15.69. For an extra $23.50, those who can’t afford to spend this month’s rent money to watch an event can view the park from the 377-foot Orbit Tower.

Olympic trainer David Wallack is a veteran observer of the games. Wallack agrees that the high-ticket sales ostracize the common people. “The number of empty seats we’re seeing on the television is a testament of that,” stated David Wallack.


David Wallack was a track and field Olympic athlete and winner of the USA and World Track and Field championship. David Wallack retired from competing after a spinal cord injury in 2011. Wallack is now a trainer for the 2012 Olympic track and field games.

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Michael McGarety
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