Davies Company Real Estate: Social Media Makes Buying a Home Easier

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2012 Home Buyer Survey shows more buyers use social media during process.

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Davies Company Real Estate practices single-agency representation to help clients better reach their goals.

Social media is becoming a major part of the home buying process, whether people are looking for a reputable agent or a good neighborhood.

A recent survey of homebuyers found that more people than ever before are using social media in the process of buying a home or income property.

The California Association of REALTORS® recently released the 2012 Home Buyer Survey results, which showed that 68 percent, or more than two thirds, of buyers used social media in the buying process in 2012, compared to 52 percent in 2011.

“Social media is becoming a major part of the buying process, whether people are looking for a reputable agent or a good neighborhood,” said Dawna Davies, owner and broker of Davies Company Real Estate in San Luis Obispo, CA. “And many homeowners are turning to Twitter and Facebook. I have found that clients appreciate my use of the sites as customer service tools.”

Buyers primarily use social media for buying tips and suggestions from friends, neighborhood information from friends, and to view their agents’ Facebook pages, according to the survey results. The use of social media in the home buying process is expected to grow. Ninety (90) percent of buyers surveyed said that they are open to receiving information directly from their agents via social media. Many homeowners use social media to also sell their homes, wrote Lisa Rogak on Bankrate.com.

“[REALTORS®] and homeowners are turning to Facebook, Twitter and LinkedIn to market their properties in a sometimes frustratingly slow market,” Rogak wrote. “While these methods can help expose a listing to a new audience, it does require a strategy.”

Like many businesses, real estate can provide great customer service using social media. Davies herself has seen a shift in the way people communicate, and she uses Facebook, Twitter, LinkedIn and Slideshare to inform and educate her clients. From listings to property tours to industry news, Davies uses her social media in a strategic way to help her clients reach their goals.

The 2012 Home Buyer Survey was conducted by telephone to 800 random people statewide to measure perceptions of the home-buying process. Eligible respondents all closed escrow on their new homes within the six months prior to August 2012.

For more information, call Dawna Davies at (805) 544-5889 or visit http://www.DaviesCo.com.

About Davies Company Real Estate

Dawna Davies joined Davies Company Real Estate in the early ‘90s and is now the owner and broker. With more than 25 years of experience in home sales, investment properties, and property management on the Central Coast, she practices single agency real estate and has signed over 4,000 closed sales, purchases and leases in her career. For more information, visit http://www.DaviesCo.com, like her on Facebook at http://www.facebook.com/DaviesCompany or follow her on Twitter at @DaviesCompany.

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Whitney Diaz

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