While my previous role has involved certain aspects to our marketing and branding efforts, this new position will bring more cohesiveness to our approach and allow me to concentrate on our core corporate objectives
Wilmington, Del. (Vocus) April 22, 2010
Dawn Career Institute (DCI) is pleased to announce Jena Zapata has been promoted to the newly created Chief Marketing Officer position. Zapata, who has developed superior knowledge and familiarity with career education throughout her career, will be responsible for DCI’s marketing strategy and various functions including brand management and recognition, local and national marketing initiatives, overseeing public relations efforts, and forming strategic relationships.
In her new role, Zapata will work closely with the chief operating officer – admissions and career services and corporate partners, as well as other service providers to continue DCI’s commitment to quality and further position it as a leader within the career education business. Zapata will provide strategic and functional leadership to DCI’s human resource initiatives.
“While my previous role has involved certain aspects to our marketing and branding efforts, this new position will bring more cohesiveness to our approach and allow me to concentrate on our core corporate objectives,” Zapata said. “Our organizational goals include encouraging an environment that fosters creativity and strives to bring Dawn’s brand to the forefront of the career college sector.”
Zapata’s professional career growth and development began early on while in college working as the assistant marketing coordinator and administrative assistant at DCI. Upon graduating with a Bachelor of Science in Business Management from Wilmington University, Zapata seized the opportunity to join the organization and aspired to increase her responsibilities and roles. While attending Wilmington University, Zapata also attended and completed DCI’s Esthetics program, resulting in her becoming a licensed esthetician in the State of Delaware. While at DCI, she gained a passion for business development and marketing strategy, which provided a natural transition to marketing and human resources and, ultimately, her role as Chief Marketing Officer.
About Dawn Career Institute
Based in Wilmington, Del., Dawn Career Institute is a career education institution that provides graduates with the knowledge and skills they need to establish careers. With access to major employers throughout the mid-Atlantic tri-state area, Dawn Career Institute offers programs in some of the nation’s fastest-growing career fields: healthcare, wellness and business. Dawn Career Institute is accredited by the Accrediting Commission of Career Schools and Colleges (ACCSC). For more information, visit http://www.DawnCareerInstitute.edu.
Contact: Jena Zapata
Phone: (302) 633-9075