DBS Searches for Singapore's Next Foodster

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Launches Digital & Social Media Campaign Focused on Everyday Indulgences

DBS Indulge

DBS is searching for Singapore's next Foodster. Those who follow the Foodsters through Twitter will automatically have the chance to be selected.

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DBS has launched the next phase of their Indulge Dining Programme, which leverages social and digital media in order to select Singapore's next 'Foodster' – a food lover who takes followers on a culinary adventure by sharing top tips on where you can enjoy the best deals on food and drinks.

The popular DBS Indulge Dining Programme aims to celebrate great taste 365 days of the year by connecting customers with everyday indulgences – fantastic special offers on cuisine from every corner of the globe. The Foodster, a DBS-selected, self-proclaimed food-lover, is sent out on a delicious food trail with DBS picking up the tab. They share their thoughts, reviews, recommendations and special DBS offers with the public through Twitter feeds, photos on Flickr, videos on YouTube and blog posts at "http://www.foodster.com.sg".

The original invitation to be a Foodster was sent out via ads in the Straits Times and banners on the Hungrygowhere website "http://www.hungrygowhere.com" – one of the region's most respected food portals. So far, DBS has selected three Foodsters, Janice Poh, Brad Lau and Cindy Tan, whose reviews and posts can be seen at the Foodster website or at @DBSFoodster - where people have been following their culinary adventures.

In this next phase, DBS is searching for Singapore's next Foodster. Those who follow the Foodsters through Twitter will automatically have the chance to be selected. So if you're a foodie at heart and wish for an opportunity to review your favourite restaurants, start following the DBS Foodster tweets today at "http://www.twitter.com/DBSFoodster".

At the heart of the DBS Indulge Dining Programme is the belief in everyday indulgences, no matter how big or small. To bring customers closer to these little daily delights, DBS has launched a mobile phone widget in conjunction with the campaign, which lists hundreds of food and beverage outlets. The widget, available for download from "http://www.dbs.com/sg/dining", includes maps, driving or walking directions, a search-nearby feature and even the capability to share the dining outlet's address and telephone number with friends via SMS or email. Currently available for Nokia Smartphones, Blackberry, Android and Windows Mobile 6.5, the widget will be available on other devices in the near future.

More about DBS Indulge Dining Programme
The DBS Indulge Dining Programme believes in everyday indulgences. Card members can enjoy fabulous 1-for-1 deals island-wide, wine offers at unbeatable prices, and also receive exceptional privileges on birthdays and other special occasions. What's more, there are promotions with partners such as Resorts World Sentosa. From everyday indulgences to special occasion treats, there is something for everyone with the DBS Indulge Dining programme.

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Seema Punwani
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