Jerusalem, Israel (PRWEB) February 16, 2011
DBSophic, an innovative provider of performance management products for database-centric applications, announced that Qure for SQL Server has been successfully deployed at SUPER RTL. SUPER RTL is Germany’s leading TV channel for children aged 3 to 13, reaching about 97% of Germany’s 35 million TV households with gross sales of over €250 million.
Qure for SQL Server is the first product to implement workload tuning, a new approach to database performance tuning. Unlike traditional "query-by-query" tuning techniques, workload tuning optimizes the entire database workload automatically.
SUPER RTL used Qure to enhance the performance of a new document management application that serves about 150 users throughout the organization. The application, built upon a SQL Server database backend, was custom-developed to address SUPER RTL’s changing business needs. Multiple departments, including merchandising, accounting and legal, rely heavily on the application to support the channel’s core business.
SUPER RTL lacked the resources and expert knowledge to tune the SQL queries and indexing scheme of the system. “We looked at some other solutions, including tools from Quest Software,” recalls Christoph Weber, SUPER RTL’s Head of Application Development. “But after we tried Qure and it helped us achieve everything we wanted quickly and easily, we didn’t need to evaluate any other product.”
In the merchandising department, the application now runs two to three times faster than before, an improvement that has not gone unnoticed. “The merchandising department called to thank us for increasing the efficiency of their workflow,” recounts Weber.
About SUPER RTL
Thanks to high-quality programming which not only appeals to little folks but also meets the educational requirements of parents, SUPER RTL is by far the most popular TV channel among kids. For the past 10 years, SUPER RTL has reigned supreme as Germany’s uncontested market leader on the children’s TV market, having the broadest reach of any children’s channel across Europe. SUPER RTL reaches about 97% of Germany’s 35 million TV households with gross sales of over €250 million. SUPER RTL is co-owned by RTL Germany and the Walt Disney Company.
DBSophic is an innovative provider of performance management products for database-centric applications. While traditional tools focus on optimizing individual queries, DBSophic delivers automatic workload tuning. By optimizing the entire application-to-database workload, DBSophic's solutions help enterprises achieve unparalleled gains in application performance. The company is headquartered in Jerusalem.