deafREVIEW Unveils Rebranded National Website deaffriendly.com, During Deaf Awareness Week

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As more and more Americans navigate the world with some degree of hearing loss, there is no end to the daily challenges that they face as consumers. deaffriendly.com provides a consumer voice for the unique needs of over 38 million deaf, deaf-blind, hard of hearing individuals and allied members with a robust review platform as well as content, tips, resources geared toward consumers and business owners.

Join Us On Our Mission to Create a #deaffriendly World

There is so much work to be done to educate the medical industry on what it means to be deaf-friendly. Hospitals and doctors have such a long way to go to be truly accessible to us, their #deafchallenged reputation has become a nationwide epidemic.

New brand identity, mobile-friendly interface, and nationally reviewable platform will boost deaffriendly’s strategy to create a more accessible consumer experience for over 38 Million deaf, deaf-blind and hard of hearing Americans.

As more and more Americans navigate the world with some degree of hearing loss, there is no end to the daily challenges that they face as consumers. Thus deafREVIEW Inc. was launched in 2011 as a consumer review site, sparking a lively dialogue about what it means to be a deaf-friendly or deaf-challenged business.

Today’s launch of newly rebranded successor site deaffriendly.com, combined with a national platform, will accelerate the Seattle start up’s mission to create a #deaffriendly world — one review and one business at a time.

This launch opens the review platform to the 38 million deaf, deaf-blind and hard of hearing individuals who live in America. Previously available only in 12 reviewable U.S. cities, the site’s review platform is prepared to handle increased web traffic from visitors around the country.

“There are so many thriving deaf communities in the USA; after countless requests from countless individuals, we are opening our review platform nationwide,” said deafREVIEW and deaffriendly.com founder and CEO, Melissa “echo” Greenlee. “We especially can’t wait to see #deaffriendly and #deafchallenged reviews coming in for highly deaf-populated cities such as, Chicago, Denver, Phoenix, Philadelphia, Minneapolis, Atlanta, Boston, Henrietta, Indianapolis, Jacksonville and Columbus among many others.”

deaffriendly.com has a long-term goal of accumulating 10,000 business reviews from users all over the USA, said Greenlee.

With more responsive features and improved navigation, the deaffriendly.com site was designed with its smartphone-equipped audience in mind. Its re-skinned interface delivers a simpler, faster and more intuitive user experience, allowing you to quickly plug in your reviews on the go.

Expect more of everything: More business listings, more reviews and more registered site users. Also, in response to popular request, expect accessibility tags so that you can now specify which businesses are “quiet” or provide hearing loops for those who utilize listening devices.

As with deafREVIEW, registration for deaffriendly.com remains free of cost. Best of all, previously registered members of deafREVIEW do not have to re-register to enjoy using deaffriendly.com. Business owners will still have access to resources and reviews.

With the anticipated increase in reviews also comes more transparency from the practices of larger corporations, such as videophone service providers, national airlines, and those in the medical/health field.

"The more you review, the more we can educate businesses about the unique needs of our community and in turn help to create a #deaffriendly world!" said Greenlee. For example, she said, "There is so much work to be done to educate the medical industry on what it means to be deaf-friendly. Hospitals and doctors have such a long way to go to be truly accessible to us, their #deafchallenged reputation has become a nationwide epidemic."

Currently, deafREVIEW’s 6,500 fans and Twitter followers are a continual source of feedback and suggestions for how to live the deaf-friendly life. Unique products like its #deaffriendly tees and stickers (sold on Shopify), as well as a wildly viral Deaf Awareness Week campaign, have given the brand a national resurgence among the Deaf Community.

For a look at the new site, deaffriendly.com is now live for viewing. The deafREVIEW.com site will remain available, but will redirect visitors to the rebranded site.

About deaffriendly

As deafREVIEW’s latest brand offering, deaffriendly.com provides a robust digital review platform for deaf, deaf-blind, hard of hearing, and allied individuals to share their experiences as deaf consumers in a hearing world. Established in Seattle, it is the new face of crowd sourcing: Bringing awareness to deaf-friendly businesses, and corrective feedback to deaf-challenged businesses. deaffriendly.com provides a consumer voice for the unique needs of over 38 million deaf, deaf-blind, hard of hearing individuals and allied members with a robust review platform as well as content, tips, resources geared toward consumers and business owners. Reviewers’ shared insight, one- to five- star ratings, and corrective feedback is what slowly improves the consumer experience as well as businesses’ customer service. Our all-deaf staff, including Community Managers, are focused on our mission to guide Americans on their journey to accessibility, understanding, and consumer empowerment — one review and one business at a time. To write your review or get more information, please visit deaffriendly.com or send an email to info(at)deaffriendly(dot)com.

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Melissa "echo" Greenlee
@deaffriendlyUSA
since: 12/2012
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