We understand the consumer car shopping experience is expanding beyond traditional media, and research options are becoming increasingly fragmented. Leveraging real-time inventory updates with Facebook demographics is a win/win for our customers.
Monroe, OH (PRWEB) March 29, 2010
Dealer Specialties, a division of Dominion Dealer Solutions and the nation’s largest provider of comprehensive inventory management solutions, websites and marketing tools, announces the launch of their new Facebook application.
Dealer Specialties is expanding their distribution network to the top social networking site, Facebook. Customers can now post inventory on their Facebook Fan Page directly from Dealer Specialties Inventory Manager 3.0.
“We understand the consumer car shopping experience is expanding beyond traditional media, and the options for information gathering are becoming increasingly fragmented. Our ability to leverage real-time inventory updates with the most popular social media site for all demographics is a win/win for our customers,” said Glen Garvin, group general manager for Dominion Dealer Solutions. “As we expand the options for inventory distribution to Facebook, our customers increase exposure of their inventory with their fans. As a result, the online relationship becomes more robust, resulting in increased propensity to buy.”
Unlike many other Facebook inventory applications, this application allows visitors to remain on the dealer’s Facebook page. Inventory is displayed in the same format as on their website. Dealers have the option to link to their website from their fan page, but this option caters to those users who feel comfortable working within the traditional Facebook environment.
Dealer Specialties offers the Facebook application at no additional fee to Gold and Platinum package holders. It is easily ordered through Inventory Manager 3.0. To view an example of how the Facebook Inventory application appears for a dealership, click here to see Lexus-River Center in Covington, KY.
For more information about Dealer Specialties simple, powerful solutions and how these tools and industry consultants can benefit dealerships, visit http://www.dealerspecialties.com.
About Dealer Specialties
Dealer Specialties, a division of Dominion Dealer Solutions, is the nation's leading provider of a comprehensive suite of inventory management solutions, dealer websites and internet marketing. Providing full-serve and self-serve solutions to dealers growing and changing business needs, Dealer Specialties provides real-time inventory updates, and inventory marketing on the industry's largest online distribution network including GetAuto.com, Cars.com, eBay Motors, Craigslist, Vast.com, Google, YouTube and many others.
For more information, visit http://www.dealerspecialties.com.
About Dominion Dealer Solutions
Dominion Dealer Solutions helps car dealers attract, retain, and service customers for life. Dominion Dealer Solutions products include: lead generation through IFMG; customer relationship management tools through AVV, Autobase, and @utoRevenue; Web sites through Dealerskins and XIGroup; and specialized data aggregation, management, and reporting services through Dealer Specialties, Cross-Sell, The DataCube, and DataOne Software. These businesses serve more than 60 percent of auto dealers nationwide. Learn more at http://www.DominionDealerSolutions.com. Dominion Dealer Solutions is a division of Dominion Enterprises, a leading marketing services company serving the automotive, enthusiast and commercial vehicle, real estate, apartment rental, and employment industries. For more information, visit http://www.DominionEnterprises.com.
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