Marketing Experts and Leaders from Top Performing Automotive Dealership Groups Share Successful Digital Sales and Marketing Techniques

Jim Ellis Automotive to participate with UnityWorks and other dealerships to share techniques and advice with automotive dealers and managers at the 13th Digital Dealer Conference to explain how they became some of the most highly effective dealerships in the country.

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Wayne Ussery, Jim Ellis Automotive

Wayne Ussery, Jim Ellis Automotive

Atlanta, GA (PRWEB) September 28, 2012

Marketing expert Phil Sura of UnityWorks Media, and three of the most effective dealership leaders in the country, Wayne Ussery, Internet Director for the Jim Ellis Group, Lonnie Decker, chief marketing officer for The Auto Gallery, Potamkin Automotive Group, and Kevin Mize, dealer principal for O’Hare Honda and O’Hare Hyundai, are sharing their expertise with automotive dealers and managers.

As Internet sales and marketing directors, Ussery and Decker do a tremendous job driving unique visitors/visits and conversion rates, selling units and making their dealer groups some the highest performers in the country.

Mize believes that the Internet and a strong digital focus are a requirement for success and he saw the importance of transforming his operation to a digital focused dealership out of necessity, as his dealerships are not located on an automotive row.

Phil Sura and these dealership leaders are sharing their expertise with dealers and managers who will have the opportunity to take away specific concepts that can be implemented at their dealership that will help them to drive stronger results!

What will dealers and managers learn and what action items will they take back to the dealership?

  • Learn about driving unique visitor count to the website.
  • Learn how to drive visibility with both organic and SEM focuses. Learn about the role mobile can play.
  • Learn how to leverage video to drive website conversion and organic search results.    
  • Learn about processes to get the entire sales team involved with embracing the digital space.

Phil Sura started the automotive division of UnityWorks Media, a web video company supporting over 1,500 automotive dealers. UnityWorks Media is recognized as the video pioneer in the automotive space. Sura previously worked as a general manager for one of the top 100 Ford dealerships and spent 13 years with Pat Ryan and Associates. Sura has been a regular contributor to Digital Dealer magazine and always receives top scores when he speaks at Digital Dealer Conferences. His Best of the Best panel discussions provide a chance for the audience to hear from some of the top producers in the nation.

Lonnie Decker is the chief marketing officer for The Auto Gallery, Potamkin Automotive Group, selling Ferrari, Maserati, Lamborghini, Porsche and Audi in Los Angeles. Decker is also the general manager for the Lamborghini operation, which allows him to test digital concepts at one location before rolling them out across all dealerships. He started his career selling cars and has also worked for Mercedes Benz Corporate. In his current position, Decker’s focused approach has accomplished the following: monthly unique visitors went from 9,000 to 60,000, profits doubled and sales increased 150 percent.

Kevin Mize is the dealer principal for O’Hare Honda and O’Hare Hyundai. He is the past Chairman for the Chicago Auto Trade Association and currently serves on an E-Business subcommittee for Acura and Honda USA, which focuses on identifying e-commerce initiatives that are producing results. Mize has embraced digital technology by using traditional media (radio) to drive customers to his website and leverages video to drive both organic searches with Google and website conversion. He thrives on testing the newest ideas from a digital perspective to see which ones produce great results and his team does a great job of vetting new concepts, calling for references and tracking results. Mize doesn’t rely on anyone to figure out the Internet – he’s a student of it!

Wayne Ussery started the Internet team for the Jim Ellis Group 14 years ago. Since that time they have moved from zero to over 675 Internet sales monthly. Ussery accomplished this by driving 100,000 unique visitors to the website each month while managing SEO. He is very progressive with utilizing video applications to drive organic search and website conversion. Ussery does a tremendous job tracking metrics so that he can evaluate which initiatives are producing results. The Jim Ellis Group is recognized as one of the strongest e-commerce dealer groups in the nation.

Phil Sura will be moderating a panel discussion with Lonnie Decker, Kevin Mize and Wayne Ussery for dealers and managers on successful digital sales and marketing techniques at the 13th Digital Dealer® Conference & Exposition, October 23-25, at The Mirage in Las Vegas, NV.    For more information about Phil Sura’s dealer panel and other speakers, visit: http://www.DigitalDealerConference.com

ABOUT DEALER COMMUNICATIONS
Dealer Communications is the leading multi-media information source for franchised automotive dealers and managers. Connecting with franchised automotive dealers and managers over ten million times per year, Dealer Communications publishes the monthly print and online editions of Dealer magazine and Digital Dealer magazine. Online weekly newsletters include Dealer; Digital Dealer; Dealer Fixed Operations; Dealer Pre-Owned; Dealer F&I, and Dealer Sales and Marketing. Dealer Communications also offers the Digital Dealer Webinar Series, with online presentations throughout the year. To see all that Dealer Communications offers, visit: http://www.dealer-communications.com

Dealer Communications also owns and operates the Digital Dealer Conference & Exposition, the premier educational conference and expo dedicated to Internet and technology solutions for automotive professionals. Digital Dealer events deliver the largest array of speakers, peer to peer opportunities, and exhibit hall offerings – all carefully designed to impart cutting edge business strategies. With an audience of the industry’s most progressive dealers and managers and the most innovative conference format, Digital Dealer provides the ultimate learning and networking environment.

The 13th Digital Dealer Conference and Exposition will be held October 23-25, at The Mirage in Las Vegas, NV. There will be new Digital Dealer Learning Labs, Digital Dealer Innovation Hours, a new Digital Dealer Peer Networking Roundtables dinner, more than 100 workshops, over 100 specialized technology solutions providers, and many more exciting new benefits. For more information, visit: http://www.DigitalDealerConference.com


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