The DealerWebinars program has established KPA as a leading source for training and education in Internet Marketing, HR Management, and Environment & Safety Compliance.
Lafayette, CO (PRWEB) May 07, 2012
KPA, a dealer services and Internet marketing provider for over 4,000 automotive, truck, and equipment dealerships and service companies today announced it has received a 2012 Gold Key Award from the Colorado Chapter of the Business Marketing Association for their Education Webinar Program in the category of total B2B Campaigns. The recognition took place at the annual Gold Key Awards gala Friday, May 4, 2012, at The Denver Art Museum.
KPA implemented their educational webinar program as the most effective way to increase brand recognition and differentiate KPA as a thought leader in the industry. In 2011 alone, the DealerWebinars program included more than 100 webinars with 28 speakers, including 7 guest speakers, and more than 25,000 registrations.
“The DealerWebinars program has established KPA as a leading source for training and education in Internet Marketing, HR Management, and Environment & Safety Compliance,” explains Patric Timmermans, Vice President Marketing at KPA. “Recognition of our DealerWebinars program by the Business Marketing Association is a great motivator for further investment in our marketing content strategy and the launch of DealerWebinars.com.”
The Gold Key Awards is recognized as Colorado’s most prestigious competition dedicated solely to business-to-business marketing communications. This year’s program had 160 entries from Colorado’s top B2B businesses and agencies. Entries were reviewed by a panel of seven independent judges from across the country representing agency and corporate marketing professionals.
“The BMA Board of Directors extends our congratulations to the winners of this year’s awards program. It is a fiercely competitive program that truly recognizes the very best in business-to-business marketing for 2012,” says Marilee Yorchak, CAE, Executive Director, Colorado Business Marketing Association. “With our emphasis on results and the quality of entries, the BMA Gold Key Awards are among the most coveted awards by marketers in Colorado.”
KPA is a dealer services and Internet marketing provider for over 4,000 automotive, truck, and equipment dealerships and service companies. KPA provides consulting services and software for three industry-specific product lines: Environment & Safety, HR Management, and Internet Marketing. For more information, visit http://www.kpaonline.com.
About the Business Marketing Association
The Business Marketing Association (BMA) is a national organization that unites professionals who specialize in business-to-business marketing and communications. The Colorado Chapter has more than 550 members and one of the largest and strongest chapters in the country. The BMA Gold Key Awards is Colorado’s most prestigious competition dedicated solely to business-to-business marketing. For more information, visit http://www.bmacolorado.org.