There has been a lot of debate around the efficacy of social media within the enterprise and many organizations have struggled to harness its power. Dealmaker Pulse finally provides a coherent, impactful business application for social networking
Arlington, VA (Vocus) June 23, 2010
Huthwaite, the world’s leading sales performance improvement organization, today announced Dealmaker® Pulse, which provides intelligent social networking for sales, with instant objective deal alerts. Pulse lets you keep your ‘finger on the pulse’ of critical sales events and customer sentiment by following sales opportunities and accounts, and integrating social network feeds from Twitter and LinkedIn. Pulse is available as part of the Dealmaker Sales Performance Automation platform.
Dealmaker Pulse improves knowledge and collaboration across sales teams. With permission, anyone can follow any sales opportunity, account or user and Pulse advises them, in real-time, of what’s changing. Pulse allows sales people and management to interact with each other around deals and accounts, using the familiar metaphor of popular micro- blogging technologies like Twitter.
“There has been a lot of debate around the efficacy of social media within the enterprise and many organizations have struggled to harness its power. Dealmaker Pulse finally provides a coherent, impactful business application for social networking,” said John Golden, President and CEO for Huthwaite. “With Pulse, accounts and opportunities can be followed strategically and conversations between sales people and the extended organization enabled in a targeted and context-rich manner. In essence, this new feature of Dealmaker allows you to proactively and in real time keep your finger on the pulse of your business.”
Additionally, since Pulse is based on the Dealmaker Sales Performance Automation platform, it benefits from the SPIN® Sales methodology, and the automated sales process coaching that Dealmaker provides. For the first time, business-to-business sales organizations are provided with informed, instant, objective deal alerts as part of their social networking conversations. This automated, high-value content generation is unique, and ensures that these notifications are relevant, timely, and benefit from sales best practices. Moreover, since Pulse brings the information to you, it dramatically reduces surprises that plague sales management when the status of important deals suddenly changes.
Dealmaker Pulse can be integrated with CRM systems from Salesforce.com, Oracle, Microsoft, and SAP. For Salesforce.com Chatter users, Pulse complements Chatter adding intelligence with objective deal alerts informed by sales methodology and deal progress.
“Dealmaker Pulse will dramatically improve the way sales teams share information and best practices,” said Jim Ninivaggi, research analyst at SiriusDecisions. “What is most exciting is how Pulse can automatically provide real-time insights to the salesperson and their manager based on intelligence it gathers from Dealmaker. For the salesperson, Pulse delivers real-time expertise to help guide them through their deals. For managers, Pulse proactively alerts them to changes in the deals across their field force, allowing them to provide coaching at the point that it is needed. This combination of machine and human intelligence and coaching will no doubt have the ability to fundamentally boost sales performance across the enterprise.”
Dealmaker Pulse is available now from Huthwaite as part of the company’s Dealmaker 7.0 offering. For more information, visit our Solutions Center at http://www.huthwaite.com.
Huthwaite is the world’s leading sales performance improvement organization. Founded on scientifically validated behavioral research, our methodologies—which include the internationally renowned SPIN® Selling—promise sales success. Huthwaite assesses your organization’s needs and develops customized sales performance improvement and coaching programs that drive real business results. For additional information on Huthwaite, visit http://www.huthwaite.com.