Deconstructing Big Data - BuildZoom Launches an Article Series that Reveals the Hype and Substance Behind Big Data

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Series to enumerate the characteristics of Big Data that make it different from information "revolutions" of the past

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Our goal is to articulate what we believe to be the core attributes of Big Data in the hopes of fostering a productive discussion on the subject.

Today, BuildZoom announced the launch of a new series that explores the latest meme to hit the information industry - Big Data.

The series goes into depth, examining how recent trends including the widespread adoption of social media; institutional shifts towards increased openness and transparency; and the growing popularity of standards such as those inherent in the Semantic Web, are culminating to foster an ecosystem that is a fundamental departure from the past.

"There is a wide variety of opinions and perspectives when it comes to Big Data," said David Petersen, CTO and co-founder of BuildZoom. "Our goal is to articulate what we believe to be the core attributes of Big Data in the hopes of fostering a productive discussion on the subject."

BuildZoom analyzes information on over 1.8 million service providers nationwide, to provide consumers with an objective and authoritative resource to help them make informed hiring decisions. They recently announced the launch of ProRank, a tool that provides consumers with a simple visual explanation of where a home improvement contractor ranks compared to every other contractor in their area.

The article series is available for public access on their blog: http://buildzoom.com/talk

About BuildZoom

BuildZoom uses big data to help consumers find reliable service providers in the remodeling industry using a ranking algorithm, which analyzes information on over 1.8 million contractors nationwide. Each contractor is ranked based on data from authorities like the state license board and Better Business Bureau; social data including consumer reviews and Facebook likes, and information volunteered by the contractors themselves. This information is then made freely available to consumers on BuildZoom.com, where they can browse and search contractor profiles and work samples to find the right home improvement contractor for their next project.

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Ryan Petersen
BuildZoom
(323) 874-4997
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