Deep Color HDMI Transmitter with CEC Reduces HDTV Entertainment
System Cost and Complexity
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Analog Devices’ ADV7510 Deep Color HDMI transmitter with on-chip
CEC and software driver speeds certification process and reduces board
space by 20 percent.
NORWOOD, Mass. (Business Wire EON/PRWEB ) December 15, 2008 --
Analog Devices, Inc. (ADI)
today introduced the industry’s first Deep Color HDMI™ (High-Definition
Multimedia Interface™) transmitter to integrate a CEC (consumer
electronic control) controller and buffer for high-definition (HD)
audio/video devices. As the newest addition to ADI’s Advantiv®
advanced television solutions portfolio, the highly-integrated
ADV7510 Deep Color HDMI transmitter with CEC reduces component
count, eases design complexity and reduces time-to-market for
audio/video receivers (AVRs), Blu-ray™ DVD players, high-performance
set-top boxes, digital video recorders (DVRs), computers and video game
consoles. Unlike competitive offerings that require a separate CEC
controller, the ADV7510’s on-chip controller speeds the CEC and HDMI
certification process, while reducing board space by 20 percent. Backed
by ADI’s field-tested software driver and HDMI pre-certification
testing, the ADV7510 further reduces time-to-market.
“CEC is now a must-have feature for today’s entertainment systems. By
eliminating the external CEC microcontroller, the ADV7510 lets designers
deliver proven, high-performance AV equipment without the additional
field testing normally required to ensure compatibility,” said Bill
Bucklen, director, Advanced Television Segment, Analog Devices. “The
ADV7510 enables proven, high-performance audio/visual equipment with
12-bit Deep Color operation and 1080p connectivity – all in a
high-performance, single-chip solution that lowers development and
manufacturing cost.”
Deep Color Enhances HDTV Video Image Quality
The ADV7510 is the industry’s first transmitter with integrated CEC to
incorporate HDMI’s
Deep Color capability into HDTV (high-definition television) designs
with resolutions up to 1080p. Deep Color increases the number of colors
that can be displayed on video devices, allowing millions of distinct
colors to be displayed. This allows gradual changes in hue or brightness
across a picture appear smoother and more lifelike. By increasing the
color depth from 8 to 12 bits per color, the ADV7510’s Deep Color
performance dramatically enhances color vividness and accuracy of video
delivery and display. The new HDMI transmitter also supports x.v.Color,
which increases the range of available colors to render the most
realistic images possible when playing digital video content.
Enhanced Features Ease System Design
Supported by ADI’s integrated CEC controller and software driver, the
ADV7510 ensures seamless connectivity between the system and multiple
audio and video components that support the HDMI standard. With the
inclusion of on-chip HDCP (high-bandwidth digital content protection)
processing, the ADV7510 implements the functions of HDMI repeater
applications that prevent unauthorized recording, ensuring HDCP
authentication without delay. The ADV7510 helps further reduce system
cost by incorporating features such as an I2C
(inter-integrated circuit) master for EDID (extended display
identification data) reading and 5-V tolerant I/Os that support I2C
and HPD (Hot Plug Detect).
Support for the Leading Connectivity and Audio Standards
The ADV7510 supports S/PDIF (Sony/Philips Digital Interface Format) for
LPCM (linear pulse code modulation) or compressed audio including Dolby®
Digital, DTS® and THX®. With eight-channel I2S
audio support, the ADV7510 enables either stereo or 7.1-channel surround
sound audio up to 768 kHz. In addition, up to eight channels of DSD
(direct stream digital) audio are available to support the latest
high-definition audio standards.
The ADV7510 is compatible with other Analog Devices components in the
advanced TV signal chain, including the ADV7441A HMDI receiver with
10-bit integrated, multi-format SDTV (standard-definition television)
video decoder; SD/HD analog component video digitizer and two-input HDMI
receiver; ADV7390–93 video encoders as well as AD8190/1/2/5/6/7A/7B
HDMI/DVI switches and buffers with equalized inputs.
Availability and Pricing
The ADV7510 Deep Color HDMI transmitter is available now in production
quantities. The ADV7510 is fabricated on an advanced CMOS process and is
available in a 14-mm × 14-mm 100-lead LQFP (lead-frame chip-scale
package) package. It is specified over the –25 degrees C to +85 degrees
C temperature range. The ADV7510 is priced at $7.59 per unit in
1,000-piece quantities. For more information, please visit http://www.analog.com/pr/ADV7510.
ADI’s HDMI Pre-Testing Labs
Conveniently located in Tokyo, Japan; Beijing, China; Taipei, Taiwan;
and Greensboro, North Carolina, USA; customers can make use of Analog
Devices’ HDMI pre-testing labs to evaluate their equipment performance
prior to submission to HDMI Compliance Testing. ADI offers these local
HDMI pre-testing labs to help customers reduce time-to-market and
testing costs by ensuring all HDMI Compliance Test Specification
requirements are met. ADI’s HDMI technologies are validated through
successful compliance testing at authorized HDMI Compliance test centers.
ADI’s Advantiv® Advanced Television
Solutions Portfolio
Analog Devices’ Advantiv advanced television solutions are used in the
world’s leading consumer electronics brands, enabling the true-to-life
audio and video quality discriminating consumers have come to expect
everywhere, every time. Supported by ADI’s system-level experts, ADI’s
Advantiv advanced television solutions drive many of today's
high-definition system components, including HDTVs, Blu-ray disc
players, DVRs, AVRs, digital still cameras (DSCs), camcorders, and the
HD interconnects that carry content among them. The broad range of
Advantiv advanced television solutions enable high-performance
functionality and features to meet all consumer electronics price
points. For more information on ADI's Advantiv advanced television
solutions portfolio, visit http//www.analog.com/pr/advantiv.
About Analog Devices
Innovation, performance, and excellence are the cultural pillars on
which Analog Devices has built one of the longest standing, highest
growth companies within the technology sector. Acknowledged
industry-wide as the world leader in data conversion and signal
conditioning technology, Analog Devices serves over 60,000 customers,
representing virtually all types of electronic equipment. Celebrating
over 40 years as a leading global manufacturer of high-performance
integrated circuits used in analog and digital signal processing
applications, Analog Devices is headquartered in Norwood, Massachusetts,
with design and manufacturing facilities throughout the world. Analog
Devices' common stock is listed on the New York Stock Exchange under the
ticker “ADI” and is included in the S&P 500 Index. http://www.analog.com.
Advantiv is a registered trademark of Analog Devices, Inc. All other
trademarks are the property of their respective owners.
For more information on ADI's most recent product releases, visit our Press
Release home page.
MULTIMEDIA GALLERY http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5853018
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