40% of Amazon's Revenue Comes from Affiliate Marketing: Dekh Releases Report

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Dekh has released a new report titled: "Affiliate Marketing Guide" which explains how merchants such as Amazon.com derive 40% of their revenue from Affiliate Marketing.

Affiliate Marketing Guide by Dekh

Affiliate Marketing Guide by Dekh

Affiliate Marketing is a $3 Billion Industry

Affiliate Marketing has become a $3 Billion business, but little does anyone know that online retail merchants such as Amazon derive almost 40% of their revenue through Affiliate Marketing.

Affiliate Marketing is a type of marketing in which a business rewards its affiliates via compensation for driving sales/leads.

Dekh has released a new report which explains the ins and outs of affiliate marketing from both a merchant's and an affiliate's perspective.

Amazon clocked sales upwards of $60 Billion in 2012-13. Which goes to show that affiliate marketing has played a huge role in their business. Interesting enough, Amazon was one of the first players in the affiliate marketing game.

Over 900,000 affiliates power the Amazon affiliate program and they earn 4%-25% per sale. The varied compensation depends on several factors such as: product sold, category of product, past performance.

Apart from Amazon; Netflix, Groupon, Best Buy and several other major online retailers have used affiliate programs to increase their bottom line.

There are several affiliate networks like CJ, Shareasale, LinkShare, Dekh etc. which house affiliate offers.

This 5000+ word report shows why online merchants need to integrate the power of affiliates to their business and how affiliates can generate more revenue by following a structured approach.

Blogs, Reviews, SEO and Social Media still remain the top 4 strategies used by affiliates to generate revenue.

CPL (Cost per Lead) remains the leading compensation model used by SaaS merchants. CPL refers to a fixed payout for every lead affiliates send to merchants.

For more information and a detailed analysis on affiliate marketing, please read the report by Dekh.com.

Dekh is a platform for online merchants to start an affiliate program. It also couples up as an affiliate marketing community with discussions, learning, and tools to empower and engage merchants and affiliates.

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Rohan Mehan
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