Dover Downs Hotel & Casino Places Twitter Billboard on Route 50 in DC

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Delaware Casino Uses Traditional Advertising to Attract Twitter Followers

Dover Downs Hotel & Casino's Twitter Billboard

Twitter has become, for us at least, a great way to interact with a vocal and vibrant segment of our customer base

Last week Dover Downs Hotel & Casino posted a billboard along Route 50 near Washington, D.C. instructing passers-by to "follow" the company on the social networking site Twitter.

While the company's other billboards feature more traditional contact info, such as a phone number or Web address, this billboard targets users of one specific Web site exclusively.

Anyone over 21 who subscribes to the company's updates on Twitter receives instructions on how to obtain free slot play credits at the casino.

Gloria Hammelef, Senior Director of Marketing at Dover Downs Hotel & Casino, was prompted by recent media coverage to begin exploring the different ways Twitter can be used to connect with new and current customers.

"Twitter has become, for us at least, a great way to interact with a vocal and vibrant segment of our customer base," says Hammelef. "We've been able to reach out to people via Twitter who might have been unaware of us otherwise."

Dover Downs Hotel & Casino began using Twitter in the beginning of June and as of this writing the company has over 370 followers and has "tweeted" (updated their profile) over 800 times.

To further connect with Twitter community, Dover Downs Hotel & Casino will host the September edition of the Delaware Tweetup at a restaurant in the hotel. The Delaware Tweetup is a gathering of Twitter users from Delaware for networking and charity fundraising.

Follow Dover Downs Hotel & Casino on Twitter by visiting the casino section of their Web site and following the link to their Twitter page.

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Lisa Butler
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