We developed the Demand Success 2013 agenda and speaking lineup to help attendees achieve success in today’s marketing world.
Beltsville, MD (PRWEB) April 29, 2013
Vocus, Inc. (NASDAQ: VOCS), a leading marketing cloud provider, expanded its speaking roster for the Demand Success 2013 conference.
Additional speakers and sessions include:
- “Likeonomics: Why Likeability Is The Ultimate Competitive Edge”
Rohit Bhargava, Founder, Influential Marketing Group - Mr. Bhargava leads the Influential Marketing Group and is an independent marketing expert focused on helping bring more humanity back to business. He is a bestselling author of two books (including the recent global marketing bestseller LIKEONOMICS), a keynote speaker and Professor of Global Marketing at Georgetown University.
- “Lessons Learned from the Social Media Command Center”
Wendy Harman, Director of Social Strategy, American Red Cross - Ms. Harman manages the American Red Cross’ social presence, including its online disaster response, listening program and community engagement. For the past three years, The NonProfit Times has included her in its Power and Influence Top 50.
- “Beyond Scoring: Reversing the Social Influence Model”
Danny Brown, Chief Technologist, ArCompany - Mr. Brown is Chief Technologist at ArCompany, a business intelligence consultancy helping organizations adapt to the changing communications landscape, allowing for more meaningful dialogue with customers and stakeholders. He is co-author of the book Influence Marketing: How to Create, Manage and Measure Brand Influencers in Social Media Marketing.
- “PANEL: Facebook Futures”
Geoff Livingston (moderator) is an author, public speaker and strategist who helps companies and nonprofits develop outstanding marketing programs. He brings people together, virtually and physically for business and change. A former journalist, Geoff continues to write, and has authored three books. Most recently he co-authored Marketing in the Round, and wrote the social media primer, Welcome to the Fifth Estate.
Mark Meudt, Vice President of Marketing and Communications, General Dynamics Information Technology - Mr. Meudt is the Vice President of Marketing and Communications at General Dynamics Information Technology. He has more than 20 years of experience in marketing, communications and business development in commercial and federal, state, and local government marketplaces.
Katya Andresen, COO and CSO, Network for Good - Ms. Andresen is the Chief Operating Officer and Chief Strategy Officer of the philanthropic technology platform Network for Good, as well as a speaker, author and blogger. Andresen authored Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes and is also an author featured in People to People Fundraising -- Social Networking and Web 2.0 for Charities and Nonprofit Management 101.
Shashi Bellamkonda, Vice President of Digital Marketing, The Bozzuto Group - Mr. Bellamkonda is the Vice President of Digital Marketing at The Bozzuto Group, whose mission statement is to “create the best possible living environment for our customers and to do so in a way that creates community and respects the world in which we live.” He is also an adjunct faculty member at Georgetown University. Bellamkonda was honored with the Washington Business Journal’s 2012 Washington Minority Business Leader award, and was previously featured in Washingtonian’s Top 100 Tech Titans list.
- “Brand Journalism”
Ike Pigott, Communications Strategist, Alabama Power Company - Mr. Pigott is the Communications Strategist and Spokesman for Alabama Power and as such, helped craft the utility company’s social media guidelines. He continues work on extending the use of social tools and has spoken at numerous communication conferences in the United States and Europe.
- “Nonprofit Communications Panel”
Petri Darby, APR, Director of Marketing, Communications and Digital Strategy, Make-A-Wish America - Mr. Darby is the Director of Marketing, Communications and Digital Strategy for Make-A-Wish America. He is a seasoned brand marketer, digital catalyst and creative communications strategist. While running his own public relations, branding and marketing agency, he represented clients ranging from Fortune 100 companies to emerging growth ventures. Darby has also worked on more than a dozen political campaigns.
- “Evolving Social Media Practices”
Matthew Ricketts, President, Better Life Maids- Mr. Ricketts is one of the founders of Better Life Maids, a green house cleaning and maid service company.
- “Publicity Best Practices”
Elizabeth Ninomiya, Director of Marketing Communications, South African Airways- Ms. Ninomiya is the Director of Marketing Communications for South African Airways, Africa’s Most Awarded Airline. She is responsible for cultivating and maintaining positive perceptions of South African Airways across a broad range of stakeholders including media, advocates, industry and general public.
For the first time, Vocus has opened its annual conference up to all marketers. Attendees will learn how to create demand and convert customers from top thought leaders and entrepreneurs in the industry, including keynote Arianna Huffington.
“Marketers and Public Relations practitioners need an arsenal of tools, tactics and channels to craft effective campaigns,” said Vocus Senior Vice President of Products, You Mon Tsang. “We developed the Demand Success 2013 agenda and speaking lineup to help attendees achieve success in today’s marketing world.”
The Vocus 2013 “Demand Success” Conference will be held at the Gaylord National Resort and Convention Center, a premier resort in the Washington, D.C. Region on June 20 and 21, 2013. Early bird rates for room reservations at the hotel are available through May 19, 2013. For complete conference information on speakers, panels, training sessions and registration information, please visit online at: http://www.vocus.com/conference.
Vocus is a leading marketing cloud provider that helps businesses reach and influence buyers across social networks, online and through media. Vocus provides an integrated suite that combines social marketing, search marketing, email marketing and publicity into a comprehensive solution to help businesses attract, engage and retain customers. Vocus software is used by more than 120,000 organizations worldwide and is available in seven languages. Vocus is based in Beltsville, MD with offices in North America and Europe. For further information, please visit http://www.vocus.com or call (800) 345-5572.
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