Ripcode Gives the Gift of On-Demand Transcoding for This Season’s
Hottest Mobile Devices
Enables Content Creators and Mobile Operators to Reach Valuable
Mobile Customers on Latest Devices Including: Apple® iPhone™, T-Mobile
G1™ with Google®, RIM BlackBerry® Bold and Storm
DALLAS (Business Wire EON/PRWEB ) November 21, 2008 --
RipCode today announced the availability of on-demand video transcoding
for the holiday season’s must have video-enabled phones including the
Apple® iPhone™, T-Mobile G1™, RIM BlackBerry® Bold and BlackBerry® Storm
– all of which are now available in stores.
The coupling of On-Demand Transcoding – a game-changing video delivery
technology pioneered by RipCode – with the Apple® iPhone™, T-Mobile G1™,
RIM BlackBerry® Bold and BlackBerry® Storm is an industry first.
On-Demand Transcoding enables content owners and operators to quickly
and cost-effectively scale multi-media delivery by transcoding video
content only when requested, while at the same time progressively
downloading or streaming to end user devices. An appliance-based,
infrastructure solution, RipCode extends video delivery across multiple
channels, without requiring specialized handset applications or video
players, and without the need to pre-transcode content for each device.
“As the holiday buying season kicks off next week, these are the phones
making people’s wish lists,” said Brendon Mills, RipCode CEO. “As these
popular video-enabled devices increasingly penetrate the market, content
aggregators and operators will offer solutions that leverage the
devices’ video attributes and larger screen real estate to extend
content and brand value to mobile customers.”
An inherent feature of RipCode’s On-Demand Transcoding technology is the
ability to support ad insertion and integration with ad networks through
an open API, enabling operators to monetize the delivery of on-demand
video content. Additionally, RipCode’s Client Detection Application –
which accurately identifies the characteristics of a variety of
Internet-enabled devices and handsets – lets operators seamlessly
optimize video delivery or image re-sizing for the mobile market.
To request an onsite On-Demand Transcoding demo featuring this
season’s must have devices, visit www.ripcode.com/demo.
About RipCode, Inc.
RipCode, the market-maker of On-Demand Transcoding technology, is
specifically designed for the next generation of Internet video,
providing a powerful dual-application infrastructure solution for
delivering video on-demand and real-time video streaming. RipCode’s
On-Demand and Real-Time Stream Transcoding applications are powered by
its high density, high concurrency Video Transcoding Appliance and
supported by RipCode’s extensive suite of video applications and Web 2.0
workflow solutions.
Built to address the high-availability needs of today’s new media
market, RipCode’s On-Demand and Real-Time Stream Transcoding solutions
enable the cross-marketing of content over a variety of channels
including mobile video, mobile broadcast and Internet TV – for the
greatest flexibility in expanding video delivery and increasing revenue
opportunities.
Headquartered in Dallas, Texas, RipCode is privately held and backed by
leading venture capital firms including Hunt Ventures, Vesbridge
Partners, El Dorado Ventures and ATA Ventures. For more information,
visit www.RipCode.com.
RipCode is a registered trademark of RipCode Inc.
Apple and iPhone are trademarks of Apple Inc., registered in the U.S.
and other countries.
Google is a trademark of Google Inc. T-Mobile is a federally registered
trademark of Deutsche Telekom AG. G1 and T-Mobile G1 are trademarks of
T-Mobile USA, Inc. All rights reserved.
The RIM and BlackBerry families of related marks, images and symbols are
the exclusive properties of and trademarks or registered trademarks of
Research In Motion Limited – used by permission.
All other trademarks are property of their respective corporations.
See the original story at: http://eon.businesswire.com/releases/demand_transcoding/mobile_g1/prweb1651644.htm
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