As marketing automation becomes more widely adopted, many of our clients are recognizing the need to optimize their investment in these new technology platforms.
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(Vocus/PRWEB) February 22, 2011
Televerde, the leading outsourced provider of integrated data, digital and dialogue B2B demand creation solutions, has announced the creation of its new Demand Creation & Sales Relationship Nurturing Consulting Practice. The practice will help B2B high-tech sales, marketing and demand creation executives to optimize their demand creation and marketing automation investments and accelerate top-line sales revenue.
“We will leverage our 15+ years of experience and best practices acquired from working with more than 2,000 companies to deliver consulting services that support our clients’ growing need for demand creation and sales opportunity nurturing strategies that integrate world-class data, digital and dialogue practices,” says Bryan Ehrenfreund, Televerde’s Vice President of Digital Strategy.
“As marketing automation becomes more widely adopted, many of our clients are recognizing the need to optimize their investment in these new technology platforms,” says Ehrenfreund. “Time to deployment is one of the issues our clients are experiencing, which is primarily due to lack of internal bandwidth, skill limitations, and lack of access to best practices. Another key challenge is a lack of understanding about how to effectively integrate marketing contact data and telepresence into a robust and disciplined demand creation system. Our consulting practice is designed to provide companies with the intelligence and insight they need to address these issues, optimize their systems and practices, and design powerful, revenue-producing demand creation engines.”
The new consulting practice rounds out Televerde’s end-to-end portfolio of demand creation and nurturing services, all powered by its core competency to integrate data, digital and dialogue approaches in a unified methodology that accelerates the delivery of a higher volume of qualified sales opportunities to its clients.
“Today’s marketers are challenged to deliver results faster than ever, but in many cases lack the skills, processes and technology integration necessary to achieve desired results,” says Donna J. Kent, Televerde’s Senior Vice President for Sales, Marketing & Services. “The consulting practice is designed to directly address these issues and show clients how to optimize their programs in either outsourced or in-sourced environments or through a hybrid model where a company both outsources and in-sources specific components of their demand creation and nurture programs.”
Televerde is a Marketo Solutions Partner, and many of Televerde’s key executives have earned the prestigious “Foundations in Demand Creation Certification” from Sirius Decisions, the world's leading source for B2B sales and marketing best practice research.
As part of its expansion into the consulting space, Televerde is seeking candidates for client-facing Senior Marketing Consultant positions and is creating a channel partner network to expand the reach of its consulting capabilities into targeted markets. Interested candidates and partners should contact careers(at)televerde(dot)com.
Televerde is a B2B outsourced demand creation agency that helps high-tech companies to identify new customers, accelerate sales opportunities, and discover fresh, actionable market insight. We use an integrated “3D” dialogue-based, digital-based and data-based approach to achieve improved performance of sales pipelines, increased top-line revenue growth, and measurable return on marketing spend. Unlike other outsourced providers and even some internal demand creation teams, we offer a disciplined approach to optimizing demand creation that meets the need for comprehensive management of the lifecycle of sales opportunities and, ultimately, a higher volume of better qualified leads delivered faster. Learn more at http://www.televerde.com or call +1 888-787-2829.
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