DemandLab Wins a Prestigious Interactive Content Award from The Content Marketing Institute

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Marketing technology agency, DemandLab has won third award for interactive content created for client, Ipreo PCM

The Content Marketing Institute Awards DemandLab a 2016 Content Marketing Award for Interactive Content Piece

DemandLab wins 2016 Content Marketing Award for Interactive Infographic

While smart strategy helped us create valuable content, having the right systems and processes in place enabled us to quantify that value in terms of real revenue.

The Content Marketing Institute announced on Wednesday that DemandLab was selected as the winner of a 2016 Content Marketing Award in the Best Infographic (one-time) category. The award was given for an interactive infographic DemandLab developed for client, Ipreo PCM.

The Content Marketing Awards, produced by the Content Marketing Institute, is the largest content marketing awards program on the planet, with a panel of all-star judges choosing the “best of the best” in content marketing excellence from more than 1,300 entries.

"Each year I am impressed with the caliber of work that is submitted, and this year is no exception," says Joe Pulizzi founder, Content Marketing Institute, and author of 4 content marketing books including Content Inc. "One of the things that really stood out this year was that marketers are truly starting to understand the approach of content marketing, and seeing real return on investment that is driving future marketing decisions. It’s easy to say that this was our best class ever.”

The “Risky Business: What Private Capital Firms Need to Know about Using Spreadsheets for Portfolio Monitoring” interactive infographic was developed for the Private Capital Markets division of Ipreo, a leading global provider of financial services technology, data and analytics. DemandLab transformed data surrounding the perils of using spreadsheets to monitor investment portfolios into a fully interactive, responsive experience which had a huge impact for Ipreo—including a dramatic increase in website traffic and directly influencing 63 opportunities valued at ~$6.2M in addition to generating five new opportunities valued at ~$800K.

"By distilling a vital but complex message into an engaging format, we were able to deliver content that resonated with our community of private capital market participants,” said Lauren Weiner, Director of Marketing at Ipreo Private Capital Markets. “We continue to use this piece both online and offline to grow awareness of the issues and generate demand for our solutions."

The infographic has received three awards including a 2015 Summit Emerging Media Award and 2016 Killer Content Award.

“We are proud of the way this campaign leveraged the best of creativity and technology,” said Rhoan Morgan, Co-Founder and CEO of DemandLab. “While smart strategy helped us create valuable content, having the right systems and processes in place enabled us to quantify that value in terms of real revenue."

The winners for the top four Content Marketing Award prizes -- Content Marketing Project of the Year, Agency of the Year (two categories based on company size) and Content Marketer of the Year -- will be announced live at Content Marketing World 2016, held September 6-9, 2016, in Cleveland, Ohio. This year’s event is expected to draw 4,000 attendees from over 50 countries.

You can see a full list of the 2016 winners and finalists in all 76 categories on the Content Marketing Awards website.

About DemandLab

Founded in 2009, DemandLab is an award-winning agency that specializes in creating powerful lead lifecycle and customer relationship strategies, aligning business teams such as sales, marketing, IT, and finance, and growing revenues through advanced sales and marketing technologies. With a focus on the innovative use of marketing automation and CRM platforms, DemandLab applies industry-proven best practices along with proprietary methodologies to optimize sales and marketing efforts and grow revenues. DemandLab’s client list includes mid-sized to Fortune 500 companies in industries including high-tech/software; fintech; transportation and higher education. The company has served over 70 B2B and B2C firms over the years. Learn more at

About Content Marketing Institute

Content Marketing Institute is the leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multichannel storytelling. CMI’s Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA, and the Intelligent Content Conference event is held every spring. CMI publishes the bi-monthly magazine Chief Content Officer, and provides strategic consulting and content marketing research for some of the best-known brands in the world. CMI, a UBM company, has made the Inc. 500/5000 list from 2012-2015. Watch this video to learn more about CMI.

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Kiyana Neil
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