Denim Jeans: A Global Strategic Business Report
San Jose, California (PRWEB) October 26, 2012
Follow us on LinkedIn – Denim jeans has always been an evergreen market since inception. The fabric finds ready acceptance across all age groups, and genders. Durable and comfortable, denim jeans have become the staple of every customer’s wardrobe in recent years. From its limited usage a few centuries ago, denim has now evolved to become a versatile costume, liked and worn by consumers of all age groups. Jeanswear has therefore emerged as a unique and significant apparel category for which demand exists irrespective of any market condition.
The most prominent application for denim is jeans, which accounts for more than three quarters of all the denim garments manufactured in the world. Amongst the diverse kinds of high-end wear, blue denim is the most popular and omnipresent wear globally. In developing countries as well as in the developed part of the globe, jeans command a large share of the market. While international brands such as Lee Cooper, Diesel, and Levi Strauss are well within the reach of the average consumer’s pocket, black marketing is also prevalent in many developing countries. However, the market for denim wear continues to evolve, not just in terms of the innovations that designers experiment upon the thick sturdy cloth time and again, but also in terms of the fragmented crowd of players dotting the scene.
Denim manufacturers are attempting to create new markets with the introduction of functional features into denim jeans. Although denim customers are new to most of the functional features such as water resistance, wrinkle resistance, moisture wicking, and stain resistance, they are interested in purchasing such functional denims. The designer denim jeans market witnessed a significant shift in trends in the year 2011. Flare style and high-rise designer denim jeans gained popularity over the skinny-fit and low-rise style that dominated the year 2010. This style, which was popular during the 70s era became outdated over time. However, with various fashion houses launching collections incorporating such patterns, the trend made a huge comeback and became one of the most interesting developments in the market in recent years. Other popular trends in the year 2011 included Jeggings, which are basically leggings made to look like close fit denim jeans, ripped jeans and bright-colored, embroidered, mineral or acid washed denim jeans.
As Cotton comprises the key raw material in the denim industry, its soaring prices in recent years, caused by supply shortages, have made a negative impact on the denim market. Manufacturers are the major losers in the scenario, bearing the brunt of this hike, as they are unable to completely pass on the costs to the end customer. While some companies are addressing the situation by expanding their stretch jeans range, which usually comprises a high proportion of low-cost fabrics such as polyester, others are tackling the issue by maintaining or rather enhancing their product quality. By not replacing cotton with other fibers, such companies are aiming at sustaining sales based on the notion that majority of customers will inevitably opt for high quality and natural-fiber based products regardless of their high price tags.
In addition to the raw material aspect, another area that could enable the market to reach its ‘eco-friendly’ goal is the production process of the material. The conventional manufacturing cycle is considered to be hazardous to the environment due to the high requirement of water and energy and release of dangerous pollutants into the rivers and other waterbodies. In the context, emerging greener techniques that cut down on water and energy usage substantially and result in lesser raw material wastage can underscore the market’s efforts to get closer to the environment. One such process is Advanced Denim that has the capability of producing jeans using 30% lesser energy, 90% lesser water and resulting in 85% lesser wastage of raw material than traditional manufacturing methods. The widespread adoption of such techniques could assist the market in reducing its carbon and energy footprint thereby enabling it to become a green and environmental friendly market. Several companies are also turning to recycled cotton as an eco-friendly alternative. Leftovers such as waste yarn and cotton from knitwear and spinning industries are recycled into rotor yarns, which are used in denim industry for the manufacture of low cost denims.
The United States is the single largest market for denim apparel worldwide, with jeans being the most extensively produced and used apparel in the market, as stated by the new market research report on Denim Jeans. The denim jean market in the US is cyclical and sensitive to productivity, employment milieu, fashion trends, celebrity endorsements, lifestyles, and other such factors. An average consumer in the US owns around seven pairs of jeans and is willing to pay a high price for denim jeans that offer proper fit and durability. The United States, which was once the largest worldwide producer of denim until a few decades back, has now been edged aside by rapidly developing Asian markets of China, India, Pakistan, Bangladesh and Turkey. Today, the Asian region as a whole is on par with the traditional western centers, accounting for a massive chunk of the total denim production capacity. Asia-Pacific market, backed by sturdy growth in emerging markets, is poised to expand at the fastest CAGR of 5.5% through 2018.
Major players in the marketplace include 7 For All Mankind, Aarvee Denims and Exports Ltd., Arvind Limited, Black Peony (Group) Co. Ltd., Diesel S.p.A, Edwin Company, Gap Inc., James Jeans Dry Age Denim LLC, Lee Jeans, Levi Strauss & Co., Mavi Jeans, and Raymond Ltd., among others.
The research report titled "Denim Jeans: A Global Strategic Business Report" announced by Global Industry Analysts, Inc., provides a comprehensive review of trends, issues, recent product introductions, strategic industry activities, and profiles of major companies worldwide. The report provides sales estimates and projections in value (US$) and volume (Unit) terms across geographic markets such as the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World.
For more details about this comprehensive market research report, please visit –
About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a leading publisher of off-the-shelf market research. Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIA publishes more than 1300 full-scale research reports and analyzes 40,000+ market and technology trends while monitoring more than 126,000 Companies worldwide. Serving over 9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputed market research firms.
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