San Jose, California (PRWEB) February 11, 2010
The denim jeans industry is one of the most fragmented industries with several thousand companies targeting a myriad of customer segments and niche markets. The high concentration of players, both large and small, has resulted in fierce competition. Consequently, most of the denim companies, particularly the premium brands, invest heavily in differentiating and marketing efforts. Most brands choose either new materials or traditional fibers to differentiate. Customers purchase denims for their fit, style, and fashion; therefore, brands focus on a particular customer segment such as teen girls or forty-plus men and then attempt to offer jeans that provides the right fit for the group.
Americans purchase about 450 million pairs of denim jeans each year, and jean is the most extensively produced and used apparel in the US, as stated by the new market research report on denim jeans. The denim jean market in the US is cyclical and sensitive to productivity, employment milieu, fashion trends, celebrity endorsements, lifestyles, and other such factors. Retailers and manufacturers are under constant pressure due to short fashion cycles and rapid chances in customer preferences. The denim jeans market slowed down in 2008 after a string of high growth years (close to a decade). Nevertheless, premium denim segment continued to remain resilient in 2008.
Excessive celebrity endorsements in style magazines, mostly for US brands, have eventually desensitized the denim jean customers towards brands in recent years. Nearly 4/5th of Americans, Canadians, and the French actually do not notice the brands endorsed by celebrities; and that a similar proportion of customers from these regions are not interested in noticing what others are wearing on the streets. On the other hand, customers in regions such as South Africa and Malaysia are more interested in noticing the denim brands celebrities are endorsing, and brands that are popular on the streets. On a global basis, about 25% of denim customers keep track of street fashions and celebrity endorsements.
Key players dominating the global denim jeans market include 7 For All Mankind, Aarvee Denims and Exports Ltd, Arvind Limited, Black Peony (Group) Co., Ltd, Diesel S.p.A, Edwin Company, Gap Inc., James Jeans Dry Age Denim LLC, Lee Jeans, Levi Strauss & Co, Mavi Jeans, Nien Hsing Textile Co. Ltd, Orta Anadolu, Raymond Ltd., and True Religion Apparel Inc. among others.
The report titled "Denim Jeans: A Global Strategic Business Report" announced by Global Industry Analysts, Inc., provides a comprehensive review of market trends, product overview, product introductions/innovations, and recent industry activity. The study analyzes market data and analytics in terms of value sales for regions including the United States, Europe, and Rest of World.
For more details about this comprehensive market research report, please visit - http://www.strategyr.com/Denim_Jeans_Market_Report.asp
About Global Industry Analysts, Inc.
Global Industry Analysts, Inc., (GIA) is a reputed publisher of off-the-shelf market research. Founded in 1987, the company is globally recognized as one of the world's largest market research publishers. The company employs over 800 people worldwide and publishes more than 1100 full-scale research reports each year. Additionally, the company also offers thousands of smaller research products including company reports, market trend reports, and industry reports encompassing all major industries worldwide.
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