Through our Lee Labs for translational research, the early detection blood test, and our work with NBCC, we're making a significant impact in finding and treating this disease in its many different sub-types and arming people with the information they need if they're faced with a diagnosis.
Merriam, Kan. (PRWEB) June 4, 2008
Chandra Wilson, star of ABC's Grey's Anatomy and Tim Daly, star of ABC's Private Practice, have been named the 2008 ambassadors for Lee National Denim Day -- one of the country's largest single-day fundraisers for breast cancer, benefiting the Women's Cancer Programs of the Entertainment Industry Foundation.
Together, the actors appear in a new public service campaign that encourages people to join them in putting on their favorite blue jeans on October 3 in exchange for a $5 donation to the Women's Cancer Programs of EIF. In the public service announcement, both share why they are personally committed to helping raise awareness and funds for the cause. For Daly, his close friend is currently battling breast cancer, and for Wilson, several family members have battled the disease. Funds raised support some of the most promising treatment and early detection research in the country, as well as the grassroots advocacy work of the National Breast Cancer Coalition.
"I'm proud to be an ambassador for Lee National Denim Day because cancer has struck so many people in my immediate family," said Wilson. "Being part of this campaign gives me a way to fight back by funding research. Anything I can do to help prevent others from this experience is a cause I am honored to be a part of."
"I'm involved in this important campaign because I have a dear friend, Jill, who's fighting breast cancer at the moment," said Daly. "I've been particularly struck by the effect that her disease has on her husband Bob and their family. Breast cancer is really a family disease and everyone in the family needs support. Lee National Denim Day is one simple way to feel empowered."
Starting today, people nationwide can sign up for Denim Day 2008. Groups and individuals can register by visiting Denim Day or by calling 1.800.521.5533 to receive a comprehensive participation kit, which includes educational materials about breast cancer and supplies for easy coordination. As an added incentive, everyone who signs up by Friday, June 13, will be entered to win one of 100 free Denim Day totes.
Funds raised through the campaign will help the Women's Cancer Programs of EIF to:
- Support Lee Laboratories nationwide, which work to find more effective, less toxic treatments for breast cancer and increase patient access to some of the most significant clinical trials in the nation.
- Fund EIF's Breast Biomarker Discovery Project, a multi-year effort led by world-class scientists to develop a blood test for earlier detection of breast cancer.
- Create resources with the National Breast Cancer Coalition to offer individuals with breast cancer evidence-based information, and train advocates nationwide.
"We've learned from our incredible team of scientists in Lee Labs that just like jeans, one cancer treatment does not fit all," said Liz Cahill, VP of Marketing and Communications for Lee Jeans. "Through our Lee Labs for translational research, the early detection blood test, and our work with NBCC, we're making a significant impact in finding and treating this disease in its many different sub-types and arming people with the information they need if they're faced with a diagnosis."
This 12-year breast cancer fundraiser has generated more than $70 million in the fight against breast cancer since inception. Last year, more than 17,000 companies across the nation participated in this single day fundraiser and more than $5 million was raised for the fight against breast cancer.
About Lee Jeans
Lee® Jeans is a division of VF Corporation. (NYSE: VFC). Headquartered in Merriam, Kan., Lee manufactures and markets brand denim, casual pants, shirts, fleece and knit apparel. A brand committed to the community, Lee Jeans founded Lee National Denim Day®, one of the largest single-day fundraisers for breast cancer. For more information about Lee, visit http://www.lee.com.
About EIF and its Women's Cancer Programs
The Entertainment Industry Foundation (EIF), as a leading charitable organization of the entertainment industry, has distributed hundreds of millions of dollars to support charitable initiatives addressing critical health, education and social issues.
Through its Women's Cancer Programs, the Entertainment Industry Foundation is committed to saving lives by raising awareness about the importance of early detection of breast and reproductive cancers, providing funds to advance treatment research, early detection methods, and supporting community programs that assist the millions of women and their families at risk of or affected by cancer.
EIF has a remarkable track record in raising awareness and funds in the fight against cancer. EIF's funding strategy is results-driven, bringing together some of the very best scientists and institutions in the country to collaborate in groundbreaking research projects to fast-track better prevention methods and improved therapies for treatment of breast and other women's cancers. EIF grants have helped accelerate research that has contributed to the development of a breakthrough gene treatment called Herceptin®, the first successful drug that seeks out a particular gene found in one of three cases of the most aggressive form of breast cancer. EIF grants have also supported other state-of-the-art therapies bringing new and innovative treatment approaches to breast cancer worldwide.
For questions about EIF's Women's Cancer Programs and information about breast cancer, visit eifoundation.org or call 800-426-0010.