The front desk needs to convert calls into patients. It's up to dentists to give them the tools and training to do that -- so we give dentists those tools!
(PRWEB) April 14, 2012
The Wealthy Dentist has a new dental marketing video series designed to help dentists increase profits from their practices. The series -- " Turn Your Front Desk into an Outrageous Marketing Machine" – starts with the prospective patients' first phone call to the office, provides scripts the team can use, and offers suggestions and strategies for follow through that maximizes profits.
According to surveys done by The Wealthy Dentist, up to half of all new patients that call for information are lost because front desk staff doesn't handle the call properly. That means there's a big dental management opportunity to increase practice profits by improving call conversions at the front desk.
“Dentists who don't train their front desk are throwing money away,” says Jim Du Molin, founder of Internet Dental Alliance and a dental practice marketing expert. “New patients are money in the bank… but dentists only get to cash that check if the lead turns into an actual, paying patient. The front desk needs to convert calls into patients. It's up to dentists to give them the tools and training to do that -- so we give dentists those tools!”
The Wealthy Dentist offers a catalogue of dental continuing education courses aimed at increasing profits. "Turn Your Front Desk into an Outrageous Marketing Machine" focuses on effective ways to increase dental practice profitability, and costs nothing to implement.
The video series topics include:
Creating a Front Desk Marketing Machine -- This first video helps dental teams analyze phone answering techniques with samples of good and bad phone handling scenarios.
New Patient Phone Scripts and Examples – This video supplies the team with step-by-step scripts to answer incoming calls and questions new patients are likely to ask.
Organizing Your Team for Maximum Profitability – This video introduces front desk job descriptions, and shows how dentists can follow through with their teams for maximum profitability.
In addition, there are series of bonuses that compliment the series: a downloadable telephone control slip that can be edited to reflect the practice's style; a step-by-step training guide for emergency and new patient callers; a phone etiquette guide and a handout of all 3 video slideshows that teams can use for training and review.
Jim Du Molin is Editor in Chief of TheWealthyDentist.com, and has been giving dental marketing advice since 1985. He helps dentists manage their practices more effectively to attract more new patients. The Wealthy Dentist can provide these videos to you for convenient viewing at home or in your office at a low cost, thanks to online technology.
Visit http://thewealthydentist.com/dental-marketing/front-desk-marketing.htm for details about "Turn Your Front Desk into an Outrageous Marketing Machine" to get the three-part training.