(PRWEB) April 20, 2012
The Wealthy Dentist has released a new dental marketing program designed to help doctors add 10 new patients per month to their dental practices. The four-phase "Internal Dental Marketing & Communications" program is designed by a dental marketing expert with more than 25 years of dental management experience. Doctors can implement the step-by-step internal marketing system any time to increase practice revenues. It includes two video tutorials, plus a long list of scripts, letters and other downloadable marketing materials that make the system easy to implement.
Internal marketing, also known as referral marketing, is a valuable tool for dentists with existing practices. However traditional internal marketing advice doesn't go much beyond instructing dentists to ask their patients to refer family and friends.
The results are predictably poor for a couple of reasons. First, since marketing doesn't come easily to most dentists, they're reluctant to ask. Second, not every patient's family and friends are good fits for the dental practice. The Wealthy Dentist program solves these problems with videos, scripts and dozens of sample letters doctors and their teams can use to retain professional integrity and attract best-fit patients.
“Most dentists are warm and caring, but only a small fraction are extroverted enough to easily ask patients for referrals. That's why we developed our 4-Phase Internal Dental Marketing & Communications Program,” says Jim Du Molin, dental marketing expert and founder of Internet Dental Alliance. “It’s designed to add up to 10 additional new patients a month to your practice… and many doctors do much better than that!”
The program is designed to help dentists understand repetition marketing and shows them how to implement it to build internal marketing response rates. It contains all the communication tools needed to create and maintain an internal marketing system that becomes an ongoing source of high quality referrals. For example, it explains how to effectively use Completion of Treatment letters, why and how to create a quarterly communications system, how to create "Token Offers" – and when to avoid using them. It also includes an ROI calculator doctors can use to evaluate the system and plan for future campaigns.
Jim Du Molin -- Editor in Chief of TheWealthyDentist.com -- has been giving hype-free dental marketing and practice management advice since 1985. He helps dentists manage their practices more effectively to attract more new patients. The Wealthy Dentist can provide these dental continuing education courses to you for convenient viewing at home or in your office at a low cost, thanks to online technology.
Visit http://thewealthydentist.com/dental-marketing/internalmarketing.htm for details about "Internal Dental Marketing & Communications" and to purchase the four-phase program.