To tell the truth, many dentists underestimate the importance of their practices' signage – probably something like their patients underestimate the importance of flossing and brushing.
(PRWEB) April 23, 2012
According to The Wealthy Dentist, dental marketing with good signage is the easiest way to add new patients to a dental practice. The new “The $1,000,000 Dental Sign” program shows doctors all of the factors that go into good signs – locations, traffic flow, most effective types of signs, building location and orientation to the street, zoning codes and much more.
The two-part video tutorial was designed by dental marketing expert Jim Du Molin, who has more than 25 years of dental management experience. He and his wife Suzanne Du Molin, a C.P.A., M.P.A. and Certified Financial Planner have advised hundred of dentists, and have spoken on the topic of dental practice marketing at dozens of North American dental associations and universities during the past three decades.
“The economics of good dental signage are too important to just wing it,” says Jim Du Molin, Editor-in-Chief of The Wealthy Dentist and founder of dental marketing resource Internet Dental Alliance. “A well-deigned set of signs -- you’ll notice the plural, meaning more than one -- can easily put $1,000,000 extra into your pension fund for retirement.”
The program offers dentists valuable advice on a topic that seems simple on the surface, yet can have a major impact on profits over the life of the dental practice. It covers topics such as how to negotiate with local signage companies, what to consider when contracting for a new facility, how to draw "walk in" traffic, how to use office windows to promote the practice and how to how to update “tired” signs for minimum cost.
Bonus items include full-color examples of good and bad dental signs, access to the "Sign Design Gallery" showing the latest pictures of signs submitted by other doctors who have used the program. There are several downloads, including an MP3 audio to play while driving,, a printout of the slide show, and a transcript of the video that can be printed out and used as a reference.
"The right signage can make all the difference," added Du Molin. "To tell the truth, many dentists underestimate the importance of their practices' signage – probably something like their patients underestimate the importance of flossing and brushing."
Jim Du Molin -- Editor in Chief of TheWealthyDentist.com -- has been giving hype-free dental marketing and practice management advice since 1985. He helps dentists attract more new patients and manage their practices more effectively. With the power of the Internet, The Wealthy Dentist can deliver this dental marketing training directly to you at home or in your office, at a fraction of the normal cost.
Visit http://thewealthydentist.com/dental-marketing/dentalsigns.htm for details about the "Designing The $1,000,000 Dental Sign" program and to get a copy of the training.