Chhoda suggests establishing a specialty, in addition to regular procedures, and publicizing it within the local community. Practitioners should demonstrate how the services of the practice will add value to patients’ lives.
Denville, NJ (PRWEB) November 13, 2012
“If you’re just starting a new private practice, there are two key aspects that you need to focus on – treating patients and handling the business side of the practice,” said Chhoda. “By maximizing profit right from the start, you’ll be able to attain your goals.”
Objectives Should Always Be Defined
Before opening a dental practice, dentists should define their ultimate goals for the business and how they’re going to make those aspirations a reality. It is essential to prepare a personal budget in every aspect of the practice, from its location, to the staff, up to the office software systems.
Marketing Is Very Important
“Marketing is more important than ever in 2012,” said Chhoda. “New private practices may be operating with a limited budget in the current economy and it’s absolutely necessary to maximize the return on investment.”
Having an effective marketing plan is an essential part of any business, especially for the new practices. Chhoda suggests establishing a specialty, in addition to regular procedures, and publicizing it within the local community. Practitioners should demonstrate how the services of the practice will add value to patients’ lives.
The practice’s staff members also have an important role in the business because developing a successful practice is a group effort. Chodda emphasizes that these staff members should always be aware of how their actions affect the business as well as the value of the procedures that are offered. They are important marketing resources and every effort should be made to maintain their professional training, skills and abilities.
Chhoda noted that new practices have every chance of succeeding, provided they implement the above strategies. Clients are the key to the success of any business and with other systems in place, dentists are free to concentrate on developing a rapport with clients for enduring doctor-patient relationships.
Chhoda’s office can be reached by phone at 201-535-4475. For more information, visit the website at http://www.nitin360.com.
ABOUT NITIN CHHODA
Nitin Chhoda is a licensed physical therapist, a doctor of physical therapy, and a certified strength and conditioning specialist. He’s the author of “Total Activation: The New 5 Step Fitness Mantra” and “Marketing for Physical Therapy Clinics.” He’s been featured in numerous industry magazines, major radio and broadcast media, and is the founder of Referral Ignition training systems, Private Practice Summit, the Private Practice Formula and the Private Practice Mastermind group. Chhoda speaks extensively throughout the U.S., Canada and Asia. He’s the creator of the Therapy Newsletter, along with Clinical Contact, a web-based service that boosts patient arrival rates.