For many small practice owners, the best means of reaching potential clients is still through well-written and placed ads that cater to the concerns and needs of the local clientele that can easily generate 100 new patients to boost revenues.
Denville, NJ (PRWEB) April 25, 2012
“You have to attract patients with highly targeted free information that provides value to your patients,” said Chhoda. If you’re relying on newspapers as your primary source of lead generation, there are ways to optimize an ad for the greatest return.”
Nitin Chhoda, also a dental marketing expert, noted that the average response rate for a well-written and placed newspaper advertisement will net approximately a 10 percent return from all who view it. A newspaper with a distribution of 100,000 will result in 100 new patients and there are methods that can be employed to insure the ad obtains the greatest visibility.
Make an offer
Practice owners must offer something that addresses a primary concern of the target reader, from quick scheduling to fast pain relief. That can include a free consultation or a discount for new patients. It can be delivered in the form on a free eBook, audio file, online video, CDs and DVDs or a local seminar. To follow up on the leads generated, Chhoda suggest utilizing an office system that permits multiple means of communication, such as Dental Newsletter or Clinical Contact.
Write well and simply
Keep the writing simple and easy to understand. Chhoda noted that confusing potential clients with superfluous information about medical schools attended or technical terms will only make readers’ eyes glaze over. Lead generation ads should quickly define what’s being offered and how it can benefit the reader in clear, easy to understand language.
Location is everything
The best location for a newspaper advertisement is one that’s placed in the upper right hand corner of page three. When readers open a newspaper, their eyes are automatically drawn to that location. Practices that can obtain that coveted position have an advantage over the competition.
The new economy has changed the way practice owners operate, forcing them to become more creative in their advertising, how they obtain new patients and deliver services. For many small practice owners, the best means of reaching potential clients is still through well-written and placed ads that cater to the concerns and needs of the local clientele that can easily generate 100 new patients to boost revenues.
ABOUT NITIN CHHODA
Nitin Chhoda is a licensed physical therapist, a doctor of physical therapy, and a certified strength and conditioning specialist. He’s the author of “Total Activation: The New 5 Step Fitness Mantra” and “Marketing for Physical Therapy Clinics.” He’s been featured in numerous industry magazines, major radio and broadcast media, and is the founder of Referral Ignition training systems, Private Practice Summit, the Private Practice Formula and the Private Practice Mastermind group. Chhoda speaks extensively throughout the U.S., Canada and Asia. He’s the creator of the Therapy Newsletter, along with Clinical Contact, a web-based service that boosts patient arrival rates.