Tips and Guidelines in Starting a Private Practice Shared by a Practice Marketing Expert

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Private practice marketing expert, Nitin Chhoda, shares the updated and latest guidelines when starting a private practice business especially in this competitive world. He provides a beginner’s guide to address possible issues in the future.

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The actions of the staff and the rest of the team affect the business and the value of the procedures offered. Staff members are important marketing resource.

International marketing expert, Nitin Chhoda, has helped thousands of dentists launch their private practice, but the 2012 economy presents new challenges. Chhoda’s updated beginner’s guide to starting a private practice addresses those issues with a three-part strategy for success.

“If you’re just starting a new private practice, there are two key aspects that you need to focus on – treating patients and handling the business side of the practice. By maximizing profit right from the start, you’ll be able to attain your goals.” said Chhoda.

Defining Business Objectives
Before opening a practice or any business for that matter, a clear goal should already been created. Defining the objectives will help decide how the practitioner is going to make those aspirations a reality.

Choosing the Best Marketing Plan
“Marketing is more important than ever,” said Chhoda. “New private practices may be operating with a limited budget in the current economy and it’s absolutely necessary to maximize the return on investment.”

An effective marketing plan is an essential part of any business, and it’s especially so for new practices. Chhoda suggests establishing a specialty, in addition to regular procedures, and publicizing it within the local community. Demonstrate how the services of the practice will add value to patients’ lives. Dentists can set themselves apart with specialties that include “painless dentistry”, quick appointments, cosmetic procedures, or services similar to those celebrities use.

Creating the Best Team
Hiring a staff that only does their ordinary jobs but gives their best effort in order to provide great service is very important. Having a successful practice is a group effort. The actions of the staff and the rest of the team affect the business and the value of the procedures offered. Staff members are important marketing resource. They should always take note that every effort they make reflects the practice as a whole.

Chhoda’s updated strategies for beginners starting a new private practice in 2012 factor in the current economy, budgets and the goals of the dentist. He noted that new practices have every chance of succeeding, provided they define their objectives, market well and have staff that advocate for the business. Clients are the key to the success of any business and with other systems in place, dentists are free to concentrate on developing a rapport with clients for enduring doctor-patient relationships.

Chhoda’s office can be reached by phone at 201-535-4475. For more information, visit the website at

Nitin Chhoda is a licensed physical therapist, a doctor of physical therapy, and a certified strength and conditioning specialist. He’s the author of “Total Activation: The New 5 Step Fitness Mantra” and “Marketing for Physical Therapy Clinics.” He’s been featured in numerous industry magazines, major radio and broadcast media, and is the founder of Referral Ignition training systems, Private Practice Summit, the Private Practice Formula and the Private Practice Mastermind group. Chhoda speaks extensively throughout the U.S., Canada and Asia. He’s the creator of the Therapy Newsletter, along with Clinical Contact, a web-based service that boosts patient arrival rates.

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