(PRWEB) October 29, 2012
Patient testimonials have always been a powerful dental marketing tool to attract leads and convert them into new patients. Internet Dental Alliance, Inc. (IDA) now makes it easy to bring them online. The new IDA dentist websites, or Portals, have an optional ready-made “Testimonials” webpage dentists can use to display quotes, photos and video testimonials from satisfied patients. And for doctors who wonder exactly how to create those videos, IDA provides free online dental marketing video tutorials that explain the process step-by-step, complete with downloadable scripts.
By accessing their dental practice's online Control Panel, dentists or their authorized staff can upload the video testimonials and add, delete or rearrange them at any time of day or night, from anywhere that broadband internet connection is available. The IDA video testimonial tutorials give tips about what makes a good testimonial, what kinds of camera equipment to use, and questions to ask patients that will elicit good responses.
"First, we give you the formula for getting absolutely great video testimonials from your patients, along with scripts you can use and the proper release form for your patients to sign," says dental marketing guru Jim Du Molin, founder of Internet Dental Alliance, Inc. "Then we give you insider secrets on how to look absolutely great on video, and how to set up a mini video studio without spending a dime on lights or fancy equipment."
Dentists can download the transcripts from the video training series as well as various support materials to use in creating video testimonials for their practice. The series also shows dentists how a team member can handle some or all of the process, and provides actual scripts that can be used by the dentist or staff members.
"In the last tutorial, we tie this all together. I show you how you can upload these videos and exactly where to place each type of video on your IDA Portal to get the best bang for your Internet marketing buck," adds Du Molin.
About Internet Dental Alliance, Inc.
IDA is North America's largest provider of dental websites and dental directories. In 2012, it completed its cutting-edge dentist marketing Lead Fire lead generation system. Based on organic geo-targeted local search strategy which is customized for each dental office, LeadFire technology automates search engine optimization, and makes it possible to generate new patient leads within minutes of setting up the system. Internet Dental Alliance provides dental practices with online dental marketing services such as dental practice websites, website design, find-a-dentist websites and other dental advertising resources.